VP, Growth Marketing

Pindrop•Atlanta, GA

30d•Remote

About The Position

Pindrop is redefining trust in the digital age. Our patented voice, and video authentication, fraud detection, and deepfake detection technologies protect some of the world’s largest banks, insurers, retailers, and healthcare leaders. As AI-driven threats evolve in the form of synthetic voices, deepfakes, face swapping and more, our solutions stay ahead, helping ensure that the real human and the right human are recognized. Pindrop is trusted by Fortune 500 enterprises to secure voice interactions, and with $100M ARR we’re entering our next phase of innovation and growth, backed by world-class investors including Andreessen Horowitz, IVP, and CapitalG. As the leader of events and demand generation, you’ll drive Pindrop’s global event and demand strategy—integrating high-impact field programs, tradeshows, and digital campaigns that generate pipeline, deepen customer relationships, and strengthen brand awareness. You are a strategic and creative marketing leader who thrives on delivering measurable growth through integrated campaigns and unforgettable customer experiences. You excel at blending brand storytelling with data-driven execution. You bring deep experience orchestrating multi-channel demand generation programs and high-impact events. You’re comfortable managing complexity and driving alignment across Marketing, Sales, and Product. You’re a strong communicator who values clarity, collaboration, and results. You embrace innovation—particularly the use of AI and analytics to enhance efficiency and personalization.

Requirements

15+ years’ experience in demand generation, event marketing, or integrated campaign leadership in B2B SaaS or enterprise technology.
Proven people leadership skills and experience recruiting, managing and growing exceptional talent
Proven track record in building and executing multi-channel campaigns that drive pipeline and revenue growth.
Strong understanding of ABM strategy, field marketing, and event-driven demand acceleration.
Proficiency with marketing automation and analytics tools (e.g., Marketo, Salesforce, Demandbase, Google Analytics).
Demonstrated ability to lead teams and manage cross-functional collaboration at scale.

Nice To Haves

Experience applying AI and predictive insights to campaign targeting, personalization, and measurement.
Familiarity with performance marketing, audience segmentation, and customer lifecycle optimization.
Bachelor’s degree in Marketing, Business, or related field; advanced degree or certification in digital marketing or data analytics preferred.

Responsibilities

Act as the cross-functional leader for pipe management and orchestration across all business units to ensure coverage for hitting quarterly booking goals and report results to the Executive Leadership Team
Manage the demand generation funnel: lead flow, nurture strategy, conversion optimization, and velocity tracking across channels.
Define and own the end-to-end strategy for multi-channel demand generation, including planning, execution, and measurement for both new logo and expansion pipeline across all Pindrop expanding portfolio and regions.
Architect and oversee integrated campaigns across digital, field, and partner channels, connecting events with ABM and lifecycle programs to maximize ROI.
Partner with Product Marketing, Sales, CS, and Finance to align messaging, target segments, and campaign design across key verticals (e.g., banking, insurance, telco, healthcare).
Lead the planning and execution of events globally, including tradeshows, customer events, executive roundtables, webinars, and partner events—aligning content and audience strategy to business priorities.
Build scalable event-to-demand workflows that drive measurable outcomes through AI-powered personalization, predictive analytics, and data enrichment.
Oversee budget allocation and forecasting for events and demand gen investments, optimizing spend based on performance metrics.
Develop attribution and reporting frameworks to connect event and campaign activity to revenue, sharing exec-ready dashboards and actionable insights.
Partner with RevOps to optimize marketing technology, data quality, consent management, and compliance (GDPR/CCPA).
Lead a team of high-performing marketers and agency partners, fostering a culture of innovation, learning, and accountability.
Champion responsible, inclusive marketing by ensuring equitable audience targeting, diverse representation, and ethical AI use in marketing operations.

Benefits

Competitive compensation, including equity for all employees
Unlimited Paid Time Off (PTO)
Generous health and welfare plans to choose from - including one employer-paid “employee-only” plan!
Best-in-class Health Savings Account (HSA) employer contribution
Affordable vision and dental plans for you and your family
Employer-provided life and disability coverage with additional supplemental options
Paid Parental Leave - Equal for all parents, including birth, adoptive & foster parents
One year of diaper delivery for your newest addition to the family! It’s our way of welcoming new Pindroplets to the family!
Identity protection through Norton LifeLock
Recurring monthly Phone and Internet allowance
One-time home office allowance
Remote first environment – meaning you have flexibility in your day!
Company holidays
Annual professional development and learning benefit
Pick your own Apple MacBook Pro
Retirement plan with competitive 401(k) match
Wellness Program, including Employee Assistance Program, 24/7 Telemedicine