VP of Growth

Whisker•Auburn Hills, MI

2d•Onsite

About The Position

Whisker is redefining what it means to live with cats—designing intelligent systems that remove friction, elevate the everyday, and celebrate the quiet brilliance of feline companionship. Today, Litter-Robot leads the category. Tomorrow, an entire ecosystem that expands what’s possible for cats and the people who love them. We believe the future is feline. And we’re imagining that future today. We work onsite 4+ days a week, with our team based in Auburn Hills, Michigan, and Juneau, Wisconsin. Our team of 700+ passionate pet people thrives on collaboration, innovation, and the occasional office cameo from a four-legged friend. Whisker Marketing: We are building the world’s first great cat brand. Not simply a marketing function, but an engine of cultural change. Our work elevates cats and cat parents, rewrites the norms of pet culture, and expands the future of the category we created. We do this by operating full-stack—from deep consumer insight to breakthrough brand expression to world-class growth execution. And we’re just getting started. The Vice President of Growth will lead and scale our customer acquisition and growth engine across paid media, paid search, affiliate, influencer, SEO, and marketing analytics. This role owns growth performance end to end—balancing speed, efficiency, and long-term value—while building a best-in-class, data-driven growth organization. You will help evolve Whisker from performance-reliant advertising to branded-performance marketing, turning Whisker into a household name through powerful storytelling, bold creativity, and more accountable, data-driven decision-making. You’ll be responsible for translating company revenue and margin goals into a disciplined growth strategy, optimizing channel mix, and ensuring strong measurement, attribution, and insight generation across the funnel. This is a highly cross-functional role with direct influence on company trajectory.

Requirements

10+ years of experience in growth, performance marketing, or acquisition leadership
Proven experience scaling subscription and repeat-purchase DTC brands
Deep expertise in paid media with a focus on paid social, paid search, affiliate, influencer, and SEO
Strong command of marketing analytics, attribution, and growth economics
Experience managing large budgets and driving profitable growth
Experience building or scaling in-house growth and analytics teams
Strong cross-functional leadership and executive communication skills
Comfortable operating in fast-paced, high-growth environments with ambiguity
Maintains confidentiality of proprietary information
Ability to maintain a professional atmosphere in a fast-paced environment with numerous interactions and interruptions
A high degree of initiative, self-motivation, and ability to motivate others
Ability to establish and maintain cooperative working relationships with team members and colleagues
Comfortable with office pets (cats, dogs)
BA in Marketing, Economics, Statistics, or Communications and / or equivalent years of experience

Nice To Haves

International growth experience
Exposure to omnichannel or retail-adjacent growth strategies

Responsibilities

Owns the growth roadmap across acquisition channels, aligned to revenue, CAC, LTV, and margin targets
Defines short- and long-term growth strategies that scale profitably
Partners closely with Brand, Creative, Product, Finance, and Data teams to align priorities and execution
Oversees paid acquisition across channels including paid social, search, shopping, CTV, display, and emerging platforms
Ensures disciplined budget allocation, experimentation frameworks, and creative learning agendas
Balances performance efficiency with brand investment and long-term growth
Owns affiliate strategy, including partner recruitment, optimization, and scaling
Develops commission structures, incentives, and partnerships that drive incremental growth
Ensure strong measurement and fraud prevention practices
Leads SEO strategy across technical SEO and content
Partners with Product, Engineering, and Content teams to unlock sustainable organic growth
Ensures growth strategy is fully integrated into product launches and GTM plans
Owns marketing analytics, attribution, and reporting across all acquisition channels
Defines and monitors core growth metrics: CAC, LTV, payback period, ROAS, incrementality
Builds clarity around channel performance, forecasting, and budget tradeoffs
Partners with Finance on planning, modeling, and performance reviews
Builds, leads, and develops a high-performing growth organization across media, SEO, affiliates, and analytics
Sets clear goals, accountability, and development paths for leaders and ICs
Establishes scalable processes, tooling, and agency relationships where appropriate
Performs additional responsibilities when required