VP, Group Creative Director

dentsu•New York, NY

4d•Hybrid

About The Position

MKTG Sports + Entertainment is seeking a visionary VP, Group Creative Director to lead big idea creative thinking, visual design, and strategic storytelling across some of the world’s most influential brands. This leader will bridge creative, design, and strategy—elevating the work, the team, and the culture during an exciting phase of growth and evolution. Experience in the sports industry ideal. We are looking for candidates with 12-15 years of experience with the following attributes: Natural Leader - You are an experienced leader that thrives on collaboration and developing a team of future leaders. Culturally Aware - Always living at the intersection of brands, culture, and creativity. Sports passion / experience is a plus. Strategic Communicator – Exceptional presenter with the ability to translate complex ideas into compelling narratives. Deeply Curious – You have a passion for evaluating human behavior and the ability to develop innovative campaigns to meet reach consumers desires.

Requirements

Natural Leader - You are an experienced leader that thrives on collaboration and developing a team of future leaders.
Culturally Aware - Always living at the intersection of brands, culture, and creativity.
Strategic Communicator – Exceptional presenter with the ability to translate complex ideas into compelling narratives.
Deeply Curious – You have a passion for evaluating human behavior and the ability to develop innovative campaigns to meet reach consumers desires.

Nice To Haves

Sports passion / experience is a plus.

Responsibilities

Lead end-to-end creative development across sports and entertainment marketing, from concept through design execution
Drive the creative development and activation of culturally relevant sponsorship platforms, turning strategy into innovative, high-impact fan experiences
Develop client strategy, translating insights into fan-first sponsorship and activation approaches that meet brand objectives
Guide the generation of insights and methodologies that keep campaigns forward-looking, innovative, and aligned with evolving cultural trends
Lead the communication strategy, ensuring client presentations and internal materials clearly the rationale of creative concepts
Provide thought leadership internally and externally — representing the agency at conferences, events, or in client strategy discussions
Bring a knowledge of the competitive landscape as it pertains to data, human centered research, and scalable qualitative insights, delivering meaningful results for our clients
Drive the development of new insights, cultural expertise, and methodologies for cultural analysis to ensure our brands and clients are culturally relevant
Ability to review qualitative + quantitative research, and behavioral data and independently be able to dive into research tools to draw and interpret insights
Drive the creative vision across accounts and campaigns, guiding multidisciplinary teams in strategy and multi-channel execution, with a strong focus on experiential and digital
Explore and integrate innovative tools and technologies, including AI, to enhance creative processes and outputs
Set quality standards and processes for all creative outputs, ensuring work is innovative, scalable, and fan-centric
Ensure creative work meets technical, experiential, and platform-specific requirements (spatial / set design, UX/UI design principles, etc.)
Oversee campaign and creative execution, coordination of creative teams and be responsible for collaborating/aligning with clients, account stakeholders, always ensuring coordination across teams
Highly conceptual thinker with proven leadership experience directing multiple creative teams and managing clients