VP, Group Account Director, Digital

INNOCEAN•Huntington Beach, CA

8d•$240,000 - $250,000•Hybrid

About The Position

INNOCEAN USA, a full-service advertising agency located in Huntington Beach, CA, is searching for a VP, Group Account Director, Digital to join our team! We are a hybrid workplace, x 3 days week in-office. Local candidates only, please. The digital account team is responsible for website and CRM executions for our clients. We are a team of specialists and subject matter experts with a deep understanding of our client’s business and user behavior across our digital experiences. The VP, Group Account Director plays a pivotal role in steering the team toward new opportunities for outperforming competitors, enhancing performance, and developing new website and CRM capabilities. This role collaborates closely with other team leads such as the Brand team, Strategy, and Data Science to ensure there is integration. The ideal candidate has previous automotive experience in an agency or client services environment and will have managed multiple teams across a variety of digital projects simultaneously to successful completion.

Requirements

10+ years of experience managing digital marketing projects in an agency environment
Previous experience in a management role
Experience and working technical knowledge of website and CRM
Demonstrated success building productive relationships with clients and agency team members
Ability to think strategically and work autonomously
Direct, assertive, fearless and ready for the challenge
Thorough understanding of advertising agency process
Polished written and oral presentation skills
Excellent project management and ability to provide team leadership and strategic direction to diverse, multi-location groups
Flexible and accepting of ever-changing needs
Multi-tasking, problem solving and ability to prioritize
Experience managing client budgets, billing, timelines, staffing
Ability to inspire the talent and creativity of team members and direct reports

Nice To Haves

Automotive experience preferred

Responsibilities

Digital Expert of digital channels including but not limited to website marketing, Adobe products, Salesforce, CRM, paid digital media and paid social media.
Demonstrate shift from project management to client management and the ability to cross-sell/up-sell additional services or program enhancements.
Understand data analytics and develop strategies to increase performance across digital channels.
Effectively collaborate with strategy, production, project management, media, creative, and data science teams.
Guide internal teams so that they are clear and aligned on what we are doing and where we are heading.
Build a solid understanding of the client’s business, competitive set, as well as business information (qualitative and quantitative).
Provide marketing and creative recommendations and strategies based on customer, channel, business, and brand insight.
Identify new business opportunities within current client engagement to deepen the relationship.
Leverage agency and client knowledge to identify growth opportunities and sell in new services.
Serve as a passionate and visible leader of business, marketing, customer and brand insight in internal and external meetings.
Partner with clients in a positive, professional and constructive way, establishing solid long-term relationships.
Provide mentorship and guidance to the account team.
Understand and articulate client strategy and steer it with insight when required.
Demonstrate flexibility and “read” situations in order to react appropriately and solve issues.
Manage expectations that are beyond particular scope, but crucial to success.
Escalate issues and risks in complex situations.
Manages entire programs independently, adhering to agency process, working effectively with all capabilities and using their expertise appropriately.
Ensure team members take personal accountability for on-time, on-budget, quality execution.
Proactively manage and communicate between scope, schedule and budget with clients, partners and internally, on an ongoing basis.