VP, Global Growth Marketing

Nearmap•Lehi, UT

49d

About The Position

Nearmap is seeking an experienced and strategic Vice President of Global Growth Marketing to lead the organization’s demand generation and revenue growth strategy. Operating at a senior leadership level, this role is responsible for developing and executing a scalable growth marketing framework that directly contributes to company-wide business outcomes. The Vice President will participate in enterprise-level strategic planning and decision making, demonstrating mastery of marketing and growth strategy and how it fits within Nearmap’s overall business and competitive environment. As a key member of the Marketing leadership team, this individual will translate Nearmap’s corporate objectives into actionable marketing plans, ensuring clear alignment across Marketing, Sales, RevOps, and Product functions. This leader will guide multiple integrated teams through subordinate managers, fostering operational discipline and measurable performance. The role requires sound judgment in resource allocation, investment prioritization, and long-term planning that drives sustainable business growth.

Requirements

10 or more years of progressive B2B marketing experience, including at least 5 years leading growth or demand generation in a SaaS or high-growth technology environment
Proven record of building and leading high-performing marketing organizations that deliver measurable pipeline and revenue impact
Demonstrated experience driving marketing and sales alignment, pipeline acceleration, and campaign effectiveness
Deep expertise across campaign management, ABM, marketing operations, and digital channels
Prior success managing large-scale budgets and influencing multi-year business planning at the executive level
Advanced knowledge of marketing and sales technology ecosystems including Marketo, Salesforce, ABM platforms, and analytics tools
Strong analytical and financial acumen with expertise in pipeline forecasting, attribution, and ROI modeling
Ability to develop and operationalize scalable marketing frameworks, processes, and evaluation methodologies
Exceptional communication and stakeholder management skills, with the ability to influence senior leadership and cross-functional peers
Strategic thinker with deep operational discipline, capable of turning vision into measurable results
Strategic, data-driven, and outcomes-focused with a strong bias for execution
Collaborative and persuasive leader who thrives on cross-functional partnership and team empowerment
Confident decision-maker with sound judgment and the ability to navigate complex or ambiguous challenges
Innovative problem solver who drives improvement through creativity and rigor
Inspires trust and accountability while fostering a culture of excellence and continuous growth

Nice To Haves

Master’s degree (MBA or equivalent) preferred

Responsibilities

Define and own the global growth and demand marketing strategy aligned to revenue and pipeline goals
Participate with senior leadership in enterprise-wide planning, influencing multi-year business strategies and investment priorities
Build, mentor, and empower high-performing teams across campaign management, ABM, digital marketing, and marketing operations
Make final decisions on functional strategy and implementation to ensure operational effectiveness and organizational alignment
Demonstrate sound judgment in long-term planning, resource allocation, and market prioritization to drive sustainable business growth
Own marketing’s contribution to Sales Qualified Pipeline and revenue targets with full accountability for measurable outcomes
Drive Sales Accepted Lead generation focused on quality, conversion, and sales partnership
Translate overall business strategy into actionable marketing frameworks that accelerate pipeline velocity and expand into high-value markets
Develop scalable forecasting, attribution, and ROI models that clearly demonstrate marketing’s business impact
Address complex and ambiguous challenges by designing new methodologies, performance criteria, and scalable approaches that advance organizational growth
Lead integrated, data-driven campaigns that scale awareness, engagement, and conversion across all digital and offline channels
Oversee the digital strategy, ensuring campaigns are optimized for reach, engagement, and conversion throughout the buyer journey
Partner with Product Marketing, Content, and Sales Enablement to ensure campaigns are differentiated, targeted, and sales-ready
Collaborate with RevOps and Marketing Operations to optimize MarTech systems such as Marketo, Salesforce, and Apollo, ensuring data accuracy and operational rigor
Operate with a deep analytical mindset, applying insight and continuous optimization to improve ROI, funnel visibility, and campaign efficiency
Build consensus across diverse stakeholder groups and influence at the highest organizational levels to achieve unified go-to-market outcomes
Partner with Finance, RevOps, and Executive leadership on performance reporting, budget management, and strategic investment planning
Direct multiple functional teams through subordinate leaders, ensuring strategic alignment, executional excellence, and budget stewardship
Lead through influence to foster operational alignment and excellence across Marketing and adjacent GTM functions