VP, Field Marketing

Automation Anywhere • San Jose, CA

7d • $290,000 - $320,000 • Hybrid

About The Position

About Us: Automation Anywhere is the leader in Agentic Process Automation (APA), transforming how work gets done with AI-powered automation. Its APA system, built on the industry’s first Process Reasoning Engine (PRE) and specialized AI agents, combines process discovery, RPA, end-to-end orchestration, document processing, and analytics—all delivered with enterprise-grade security and governance. Guided by its vision to fuel the future of work, Automation Anywhere helps organizations worldwide boost productivity, accelerate growth, and unleash human potential. Our opportunity: We are seeking a seasoned Vice President of Field Marketing to lead and scale our global field organization. This strategic leader will be responsible for driving double-digit growth in revenue pipeline and bookings through innovative, customer-centric marketing programs that align tightly with sales objectives. The ideal candidate has a proven track record of building and managing high-performing field marketing teams, partnering effectively with sales leadership, and delivering measurable business impact. This role requires a balance of strategic vision and operational excellence, with a strong ability to engage directly with customers to understand their needs, propose tailored solutions, and bring the voice of the customer back into HQ teams. Who you’ll report to: This role will report to our Chief Marketing Officer Location: Hybrid role with regular onsite work days in our San Jose, CA corporate office preferred. Other locations in major metropolitan areas within the U.S may be considered.

Requirements

• Bachelor's degree in marketing, business, or a related field; MBA preferred
• 15+ years in B2B marketing, with at least 5+ years in a senior leadership role overseeing field marketing in a high-growth SaaS environment
• Exceptional ability to build, inspire, and lead high-performing teams across geographies
• Demonstrated success in driving double-digit growth in pipeline and bookings through field marketing initiatives
• Proven ability to partner with sales teams and build a culture of winning together and mutual accountability for results
• Strong data-driven mindset with experience in marketing analytics and ROI measurement
• Skilled at engaging with enterprise customers to understand needs and deliver tailored solutions
• Background in solutions product marketing strongly preferred
• Excellent analytical abilities and a data-driven mindset
• Excellent verbal and written communication skills
• Proven ability to work in a fast-paced environment and to juggle and prioritize across many simultaneous projects
• Collaborative team player with a “can do” attitude
• Decisive, agile, and iterative; easily able to shift gears between thinking and doing
• Professional, friendly, enthusiastic personality with excellent communication and presentation skills
• Organized and programmatic thinker; ability to develop campaign recommendations and plans
• An ability to analyze data and present results to a group in a clear, digestible manner

Responsibilities

• Leading and Growing Field Marketing Organization: Scaling a world-class field marketing team that drives regional and segment-specific growth
• Pipeline and Revenue Impact: Owning aggressive pipeline and bookings targets with sales; design programs that deliver measurable ROI and accelerate deal velocity and size
• Driving for Impact: Setting bold goals and challenging your own team and the company to achieve as much as possible
• Sales Partnership: Acting as a trusted partner to sales leadership, ensuring alignment on goals, priorities, and execution strategies
• Customer Engagement: Collaborating with customers to identify business challenges and position solutions that meet their needs, enhancing customer satisfaction and loyalty
• Solutions Marketing Expertise: Leveraging experience in solutions marketing to bring voice of the customer back to HQ, including proposing solutions product offerings which may be global, unique to a vertical, or to a region
• Global + Local Campaigns: Giving feedback to global marketing on overall campaign needs, influence global campaign development, and framework for appropriate localization to resonate with unique regional needs
• Integrated Marketing: Looking at marketing holistically across channels including digital, partner, events, PR/AR and approaches (e.g., ABM) and optimize marketing mix by region to deliver targets
• Data-Driven Decision Making: Using analytics and insights to optimize programs, forecast impact, and continuously improve performance

Benefits

• Flexible work schedule / remote roles
• Unlimited Personal Time Off
• 12 holidays off per year
• 4 days volunteer time off per year
• Eligible for 4 company Achievement days off per year
• Variety of health care and well-being benefits
• Paid family/parental leave
• We are a designated “Best Place to Work” for 2 years in a row!
• Learn more here Newsweek’s Top 100 Most Loved Workplaces in America 2023 – Learn more here

What This Job Offers

• Job Type: Full-time
• Career Level: Executive