VP, Events & Experiences Creative

Salesforce•San Francisco, CA

About The Position

Salesforce is seeking a visionary VP to lead the Events and Experiences Creative team. The VP will oversee the creative strategy, vision, and execution of hundreds of events annually, including Dreamforce and World Tours. This leader will also have responsibility for the creative expression in our offices globally. The VP will be design-minded with a track record of delivering innovative, high-impact work at scale. He/she/they will inspire, direct, and scale large global teams; build breakthrough creative systems; and influence across the C-suite and senior leadership. This leader will be accountable for setting a bold creative vision and shaping the future of how our brand shows up in experiential and event environments.

Requirements

15+ years of progressive experience in design and creative leadership, with significant tenure in experiential and event-focused creative roles.
10+ years leading large creative teams, agencies, or studios with global scope.
A world-class portfolio that demonstrates breakthrough experiential design, branding, and storytelling across events, environments, and campaigns.
Proven success partnering with C-suite and senior executives to influence strategy and bring bold creative visions to life.
Expertise in building and scaling creative systems, guidelines, and operational models that support global delivery at scale.
Deep experience with brand expression across multiple mediums: events, environments, digital, film, and interactive.
Recognized for outstanding presentation skills, executive presence, and the ability to inspire confidence across diverse audiences.
Mastery of creative process and fluency in design and production tools, paired with a strong understanding of emerging technologies in experiential design.

Responsibilities

Define and lead the global creative vision for Salesforce’s Events and Experiences portfolio, ensuring every touchpoint reflects the brand and inspires our customers, employees, and partners.
Partner with senior executives and cross-functional leaders to align event experiences with company strategy and business objectives.
Manage and motivate a multi-disciplinary creative team - including designers, creatives and creative technologists - to deliver top notch experience design, fostering a culture of excellence, collaboration, and innovation.
Partner with Brand Creative and Production Studio to establish and execute on scalable design systems, creative frameworks, and guidelines that elevate the customer journey across events, digital, and real estate.
Collaborate with cross-functional creative teams — including AI Design Leads and Customer Marketing Creative — to transform concepts into compelling stories that inspire stakeholders, drive buy-in, and continually push the boundaries of our brand experiences.
Represent the creative vision at the executive level, confidently presenting and influencing stakeholders including C-suite leadership.
Drive operational excellence by partnering with the Production Studio, Operations, and Strategic Events teams to ensure on-time, on-budget delivery of world-class experiences.
Identify and apply global design and experiential trends to keep Salesforce at the forefront of brand innovation.
Balance strategic leadership with hands-on creative direction, providing clear, constructive feedback that raises the bar for quality.
Champion diversity of thought and inclusive design, ensuring our experiences resonate across global audiences.