VP, Digital Engagement & Growth

SugarCRM

2d • Remote

About The Position

The Vice President of Digital Engagement & Growth is responsible for architecting and scaling the company’s enterprise digital growth engine across the full B2B customer lifecycle. This executive will define and lead the strategy for web, digital demand, lifecycle orchestration, marketing automation, performance marketing, and digital activation to drive measurable pipeline, revenue, retention, and expansion.
Operating within a complex B2B SaaS environment with long sales cycles, multiple buyer personas, and account-based motions, this leader ensures digital is not a standalone execution function but a strategic growth lever embedded within go-to-market planning.
The VP serves as both strategist and operator — owning digital performance while advising marketing plan owners, campaign leaders, and regional teams on optimal channel mix, audience segmentation, personalization strategy, activation sequencing, and budget allocation. This role ensures digital investments are data-driven, conversion-focused, and aligned to revenue outcomes.

Requirements

• 12+ years of experience in B2B marketing, with significant leadership experience in digital, demand generation, or growth within a SaaS environment.
• Proven track record of owning and scaling digital growth strategies that drive pipeline, revenue, and customer expansion in complex, multi-product organizations.
• Deep expertise across performance marketing, web optimization (SEO/CRO), lifecycle marketing, and marketing automation.
• Strong experience with account-based marketing (ABM) and enterprise sales motions with long, multi-stakeholder buying cycles.
• Demonstrated ability to connect digital metrics to business outcomes (pipeline, revenue, CAC, LTV) and influence executive decision-making.
• Experience building and optimizing multi-channel digital ecosystems (paid media, web, email, automation, personalization, retargeting).
• Strong analytical mindset with experience in attribution modeling, experimentation, and data-driven optimization.
• Proven ability to lead and scale high-performing teams, including managing agencies and global stakeholders.
• Experience working closely with Revenue Operations and Sales to align on data, systems, and GTM execution.
• Familiarity with modern martech stacks and emerging AI-driven marketing tools.
• Excellent executive communication and stakeholder management skills.

Responsibilities

• Own and lead the enterprise digital growth strategy, driving measurable impact on pipeline, revenue, retention, and expansion across the full customer lifecycle.
• Act as a strategic advisor to marketing and GTM leaders, shaping digital activation strategies including channel mix, audience segmentation, personalization, and budget allocation.
• Lead global web and digital experience strategy, including UX/UI, SEO, CRO, personalization, and experimentation to optimize conversion across inbound and account-based motions.
• Own performance marketing and digital demand generation, improving efficiency (CAC, cost per pipeline) across paid and owned channels globally.
• Design and scale lifecycle marketing programs, driving engagement, pipeline velocity, and expansion through data-driven segmentation and orchestration.
• Oversee marketing automation and the digital tech stack, ensuring strong governance, innovation, and alignment with Revenue Operations.
• Establish analytics, attribution, and performance measurement frameworks, linking digital activity to revenue outcomes and enabling data-driven decision making.
• Build and lead a high-performing global team, managing budgets, agencies, and cross-functional collaboration to drive execution excellence.

Benefits

• Excellent healthcare package for you and your family
• Savings and Investment – 401(k) match
• Unlimited Paid Time Off
• Paid Parental Leave
• Online Legal Services (Rocket Lawyer)
• Financial Planning Services (Origin)
• Discounted Pet Insurance (Embrace Pet Insurance)
• Corporate Benefit Program (Working Advantage). This benefit offers you exclusive travel and entertainment offers and special discounts that are not available to the general public
• Health and Wellness Reimbursement Program
• Travel Discounts
• Educational Resources - Career & Personal Development Program
• Employee Referral Bonus Program
• We are a merit-based company - many opportunities to learn, excel and grow your career!

What This Job Offers

• Job Type: Full-time
• Career Level: Executive
• Education Level: No Education Listed
• Number of Employees: 251-500 employees