VP Digital Commerce & Growth Strategy

Alera Group • Bloomington, MN

12h • $200,000 - $250,000 • Hybrid

About The Position

Alera Group is looking for strategic and dynamic SVP E-Commerce to join our team.
Alera Group was founded in 2017 and has grown to become the 15th largest broker of US business. We are passionate about our clients’ success in the areas of Employee Benefits, Property and Casualty Insurance, Retirement Plan Services, and Wealth Services. With a network of offices nationwide, our commitment to collaboration allows us to offer national resources combined with local service.

Requirements

• Strong writing, communication, and presentation skills to drive effective collaboration, and persuasively present insights and recommendations to senior management.
• Proven ability to influence, partner and develop productive relationships with all levels of the company.
• Experience in leading e-commerce management, digital marketing, strategy/analytics, and digital ops, managing development teams a plus.
• Strong analytical skills and data-driven thinking.
• Subject matter expert in emerging Ecommerce tools and technologies.
• Experience leading onsite optimization and platform strategies and roadmaps.
• Solid project management skills with ability to prioritize and manage trade-offs for delivery of existing projects while concurrently planning future projects.
• Adaptable with an ability to thrive in a dynamic, fast-paced, collaborative environment.
• P&L ownership experience; able to manage the art and science of this role – need to know product margins, incentives, levers to pull to drive the business, and complete understanding of how a site runs, technology, platforms, etc.
• A strong track record showing a bias for action and a “can-do” attitude.
• Naturally curious and a lifelong learner about customer trends and digital technology, with a test and learn mentality and an agile way of working to improve product(s).
• A natural strategic leader with a get your hands dirty mentality.

Responsibilities

• Develop and execute strategic and tactical e-commerce plans and effectively operationalize e-commerce business, driving sales and increasing conversion for all sites and digital channels.
• Own all e-commerce Key Performance Indicators (KPIs) relating to traffic generation, channel management, onsite conversion, and after-sale metrics.
• Collaborate with VP Marketing to develop consumer insights and analytics and business performance data to inform the development of strategic and tactical objectives.
• Collaborate with Marketing and Development teams to enhance the user experience of the website including site navigation, content development, engagement, checkout funnel, remarketing and retargeting.
• Manages all aspects of Digital Marketing
• Oversee the design, functionality, and user experience of the e-commerce websites.
• Lead online marketing efforts, including SEO, PPC advertising, and social media campaigns.
• Analyze sales data and implement strategies to optimize online sales conversion rates.
• Enhance the online customer experience through effective website navigation and user interface (U/X, U/I)
• Stay updated with industry trends and conduct competitive analysis for growth opportunities.
• Manage a team responsible for web development, online marketing, and analytics.
• Ensure compliance with data protection and online security regulations.
• Report to Managing Partner and provide insights on eCommerce performance and trends.
• Identify new areas of E-commerce opportunity beyond current organizational thinking.
• Develop plans and forecasts along with supporting marketing budgets.
• Stay current on industry best practices, assessing and communicating their potential impact on the business.
• Provide ongoing and ad hoc analysis of business performance along with resulting recommendations to Managing Partner.
• Deliver annual team resource, expense, and performance plans in support of e-commerce goals and objectives.

Benefits

• We offer comprehensive benefits to employees, including medical, dental, STD, LTD and life insurance, 401k, paid time off and much more.
• We're an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.
• Alera Group is committed to protecting your privacy. Please review our Privacy Policy to understand what personal information we may collect and use as part of your application process.

What This Job Offers

• Job Type: Full-time
• Career Level: Executive
• Education Level: No Education Listed