VP, Growth Marketing & Social Commerce
About The Position
Growth marketing is being rewritten in real time — by creators, by platforms, and by the collapsing line between community, performance, and commerce. We’re hiring a VP of Growth Marketing & Social Commerce to architect what growth looks like next across Harry’s, Flamingo, Lume, and Mando. Reporting to the CMO of Harry’s and Flamingo, this role sits at the intersection of growth marketing, creator economics, and social commerce. You will own growth for Harry’s and Flamingo end-to-end — and define how creator-led performance (influencer, affiliate, TikTok Shop) scales from emerging channels into a durable growth engine across our entire portfolio. We believe creator-led, highly metricized marketing models are central to the future of performance marketing. At the same time, scaled growth still requires excellence across traditional performance channels such as paid social, search, video, and audio. This role brings both together into a single, integrated growth system. This is not a channel owner role — and it’s not about optimizing one lever in isolation. This is a growth architect role, built for a leader who wants to design systems, not just manage spend, and who is not willing to settle for the status quo.
Requirements
- Fifteen or more years of experience in growth marketing, influencer marketing, or ecommerce, with a track record of building and scaling complex and highly efficient growth engines.
- Deep experience driving scale through traditional performance channels such as paid social, search, video, audio, etc.
- Strong expertise in performance influencer and affiliate marketing, with clear ownership of ROAS, experimentation, and measurement rigor.
- Experience owning large budgets of $30M dollars or more and making investment decisions in ambiguous environments.
- Highly analytical, with a strong point of view on incrementality, profit-based measurement, and cross-channel performance.
- A strategic and inventive leader who enjoys building teams, systems, and new ways of working.
- Executive presence with the ability to influence senior stakeholders and inspire high-performing teams.
- Comfort thinking beyond your immediate remit and understanding marketing’s role in the broader commercial, supply chain, and P&L context.
Nice To Haves
- Bonus experience in personal care, beauty, or CPG.
Responsibilities
- Set the Growth Vision
- Define the vision, strategy, and operating model for across direct response channels, creator-led performance marketing, affiliate marketing, TikTok Shop, and performance creative.
- Integrate traditional performance channels with creator-led growth into a single, cohesive system that drives both scale and efficiency.
- Build repeatable growth playbooks that can be applied across Harry’s, Flamingo, Lume, and Mando.
- Own Investment Strategy and Measurement
- Own budgets, forecasts, and performance narratives for a significant portion of the company’s marketing investment.
- Lead how success is measured by evolving beyond last-touch ROAS to understand incrementality, cross-channel interaction, and profit-based returns.
- Partner closely with Analytics and Finance to ensure measurement frameworks support real business decisions.
- Make and clearly communicate tradeoffs between efficiency, experimentation, and long-term demand creation.
- Lead and Develop High-Impact Teams
- Lead senior teams across Growth Marketing, Performance Influencer and Affiliate, TikTok Shop, and Performance Creative.
- Build operating systems that enable speed, accountability, and strong collaboration across these teams and with cross-functional commercial partners.
- Foster a culture of experimentation, learning, and disciplined execution.
- Drive Channel and Creative Excellence
- Set direction for high-velocity performance creative across paid social, video, audio, creator content, and emerging platforms.
- Ensure growth strategies work cohesively across direct-to-consumer, Amazon, and retail channels.
- Stay at the cutting edge of platform shifts, media fragmentation, creator economics, and performance marketing innovation, and make smart bets ahead of the curve.
- Partner at the Enterprise Level
- Act as a senior thought partner to the CMO and executive team on growth strategy, marketing mix, and major business initiatives.
- Collaborate closely with Brand Marketing, Product, Supply Chain, Finance, and Analytics to ensure growth efforts align with broader business objectives.
- Represent social commerce and growth marketing in enterprise leadership forums.
Benefits
- Medical, dental, and vision coverage
- 401k match
- Equity in Mammoth Brands
- Flexible time off and working hours
- Wellness and L&D stipends
- 4 weeks sabbatical after 5 years, 6 weeks after 10 years, and 8 weeks after 15 years
- 20 fully paid weeks off for parents who give birth, or 16 fully paid weeks off for all other paths to parenthood
- Fun IRL and virtual events including happy hours, team building events, and parties on our rooftop
- Free products from all of our brands
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What This Job Offers
Job Type
Full-time
Career Level
Executive
Education Level
No Education Listed
