VP, Creative

Bose Corporation • New York, NY

9d

About The Position

At Bose Corporation, we believe sound is the most powerful force on earth — and for over 60 years, we have been a company built on innovation, excellence, and independence. Privately owned, fiercely customer-focused, and driven by our values, we continue to lead industries and transform lives through sound. Today, Bose Corporation is entering an exciting new era. Across multiple global Business Units and Global Functions, we are shaping the future of audio technology, automotive, luxury, and premium experiences. We invite you to join us in this transformation. Job Description The VP of Creative provides the passion, vision and leadership behind our storytelling. They will manage the creative center of excellence for The Bose Corporation with a focus on our consumer brands; Bose (consumer brand) and newly acquired luxury brands; McIntosh and Sonus Faber. This person is responsible for elevating our communications and serving as a creative beacon for acquiring talent. They will work with partners to determine how Bose should be represented through design, content, advertising and experiences. They are responsible overseeing the creative department, including the creative, production and studio teams, and managing outside creative agencies as well pushing the development of compelling storytelling, distinctive communications & digital content experiences; continuing the transition to a brand that acts as a more evergreen content publisher.

Requirements

• Bachelor’s degree in Design, Advertising, Marketing, Communications, or a related field.
• 20+ years of creative experience, with a proven track record of leading large-scale creative initiatives for global consumer brands.
• 5+ years in senior creative leadership roles, including managing multidisciplinary teams (creative, production, studio).
• Experience building and scaling creative centers of excellence or similar organizational structures.
• Demonstrated success in brand storytelling and premium consumer marketing.
• Strong background in digital content strategy, integrated campaigns, and omnichannel creative execution.
• Global experience with an understanding of cultural nuances and regional market adaptation.
• Expertise in managing agency relationships and external creative partners.
• Proven ability to recruit, develop, and inspire top creative talent.
• Familiarity with emerging trends, technologies, and cultural movements impacting brand expression.

Responsibilities

• Build, launch and grow the Bose Corporation Creative Center of Excellence to service Bose Premium Consumer Brand, McIntosh, Sonus Faber, Bose Corporate and an overall eye to internal communications
• Invent and inspire creative outputs that are tied to an overall strategic framework
• Partner with Marketing Strategy, Media, Ecommerce, Resellers to develop effective creative across all channels – online and offline
• Ensure consistency in our brand identity, editorial voice, visual expressions
• Evolve, enhance and enforce brand identity and expression across all channels
• Present creative concepts in persuasive, articulate and compelling ways
• Embrace and apply consumer insights to communications and be able to clearly articulate creative rationale
• Overseeing the product imagery and content for site, apps and partners
• Providing creative direction to partners, sponsors, and influencers on content creation
• Elevate the standards, workflows, processes and skillsets to optimize the creative team’s outputs.
• Manage resource planning, budget and allocation
• Review and interpret creative briefs and guide the creative work product
• Understand goals, business requirements, constraints, and be able to work within project parameters
• Ensure a consistent and cohesive approach across online and offline creative
• Establish a strong creative environment and culture that allows you to Recruit exceptional creative talent
• Manage the career development of creative resources and be a motivating and inspiring force in the company that gets the best performance out of people.
• Be the voice of the customer and a champion for world-class creative experiences.
• Managing external agents like photographers, printers, freelancers, web developers, etc., and coordinating them according to the work of art directors, copywriters, and other post-production workers
• Can understand global nuance and challenges and consider and work with local teams on how to apply the brand id and tone of voice to global markets

Benefits

• Our compensation is thoughtfully tailored to your skills, experience, education, and location, and goes beyond base salary.
• In addition to competitive base pay we offer rewards including bonus programs, comprehensive health and welfare benefits, a 401(k) plan, plus exclusive perks designed to support your wellbeing, and a generous employee discount where you can immerse yourself in our products and experiences.

What This Job Offers

• Job Type: Full-time
• Career Level: Executive
• Number of Employees: 5,001-10,000 employees