VP, Creative

Schermer•Minneapolis, MN

2d•Hybrid

About The Position

SCHERMER helps B2B companies Make Their Market . We partner with CMOs and GTM leaders to lead, launch, and optimize their most important initiatives—building brand, creating demand, and enabling sales across the buyer journey. As VP, Creative, you’ll be accountable for our creative standard, output, and evolution. You’ll lead our creative team across copy, design, content creation, and UX/UI; establish a clear point of view on modern B2B creative, ensure that POV shows up consistently in the work itself, and how it is planned and produced. You will lead at the intersection of strategy, creativity, technology, and execution—working closely with clients, prospects, and agency leadership to solve real marketing, sales, and product challenges. This role is best suited for a senior creative leader who understands B2B brand, demand, and digital marketing, and can design campaigns, content, and experiences across marketing, digital, and sales environments. Experience in complex B2B and considered-purchase categories—such as SaaS, Fintech, Health tech, and Professional Services—is valued, but curiosity, adaptability, and a willingness to deepen B2B expertise are just as important. This is a hands-on leadership role, not a purely conceptual or managerial one.

Requirements

Bachelor’s degree in design, art, marketing, communications, or equivalent professional experience
10+ years in marketing, including recent agency experience with meaningful leadership responsibility
Demonstrated success leading and developing creative teams
A portfolio showing strong conceptual thinking, executional craft, and strategic intent
Ability to work through complexity, ambiguity, and evolving client needs
Strong communication, collaboration and presentation skills
Experience evaluating, implementing and using AI tools to improve creative workflows and production
Ability to work in a hybrid environment with in-office presence three days per week in Minneapolis
Working knowledge of Microsoft Office tools (Teams, Excel, Word, PowerPoint)
Working knowledge of Figma and modern creative collaboration tools

Responsibilities

Oversee the conceptualization, execution, and delivery of creative work across brand, demand, content, and digital experiences
Develop creative strategies and lead presentations, approaches, and planning that advance client business objectives and reinforce our Make Your Market positioning
Translate complex business challenges into compelling ideas that span channels and touchpoints—bringing them to life through stories, campaigns, experiences, and systems that guide buyers through their journey
Set and sell a strong creative vision for integrated campaigns and experiences across marketing, digital, and sales touchpoints
Direct, mentor, and elevate designers, art directors, content strategists, and copywriters
Collaborate closely with strategy, account, media, and experience teams to ensure creative work is insight-led, executable, and commercially grounded
Lead creative participation in new business development, pitches, and agency thought leadership
Own SCHERMER’s POV on AI-enabled creative production and workflow, implementing tools and processes that improve speed, quality, and effectiveness
Foster a high-performing creative culture focused on craft, clarity, accountability, and outcomes
Champion professional development, succession planning, and long-term creative talent growth
Conduct performance reviews and contribute to staffing, resourcing, and departmental planning
Stay current on B2B creative trends, emerging platforms, and evolving buyer expectations
Collaborate with external partners and vendors to enhance or expand creative capabilities as needed