VP, Commercial Partnerships
About The Position
Amplifi is dentsu’s commercial innovation arm—building growth solutions that amplify the network, drive efficiency, and deliver measurable impact for clients. Our teams span Client Success, Commercial, Solutions, Activation, Data/Technology/Analytics, Revenue Operations, and Business Strategy, all working together to power dentsu’s most effective partnerships and products. The Vice President, Commercial will report into the EVP, Commercial. This is a hybrid opportunity based in our New York office. You will help shape and lead the commercial strategy for North America. This role sits between tactical execution and executive-level vision, owning partnership development, revenue growth, and strategic deal-making across video, digital, outdoor, audio, and local media.
Requirements
- 10+ years of media experience (sales or agency) with a track record of partnership development and revenue growth.
- Strong negotiation experience across high-value, complex commercial deals.
- Ability to balance strategic vision with operational execution.
- Comfort using financial and data insights to guide decisions and strategy.
Responsibilities
- Strategic Execution: • Partner with the SVP and EVP to define and execute the annual commercial strategy. • Identify, negotiate, and activate high-impact partnerships across the media landscape. • Build and manage a pipeline of revenue-driving commercial opportunities. • Work with internal teams and partners to ensure accurate tracking and forecasting of partnership utilization.
- Commercial Excellence: • Analyze marketplace trends to uncover new revenue and partnership opportunities. • Guide trading and solutions teams to ensure effective execution of commercial initiatives. • Support development of proprietary Amplifi products and partnership-led solutions.
- Team Leadership: • Mentor Directors and support team development to drive strong performance. • Oversee performance management processes and support career growth across the commercial partnerships team. • Foster collaboration and accountability across the organization.
- Partnership and Internal Collaboration: • Build strong relationships with media owners, agency teams, and key partners. • Align commercial activity with client objectives and internal business goals. • Support new business efforts by contributing strategic insights and partnership narratives.
- Communication and Influence: • Clearly articulate commercial strategy to internal and external stakeholders. • Develop presentations that communicate insights, recommendations, and value propositions to leadership and clients.
Benefits
- Medical, vision, and dental insurance,
- Life insurance,
- Short-term and long-term disability insurance,
- 401k,
- Flexible paid time off,
- At least 15 paid holidays per year,
- Paid sick and safe leave, and
- Paid parental leave.
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What This Job Offers
Job Type
Full-time
Career Level
Executive
Education Level
No Education Listed
