VP, Commerce & Retail Media

dentsu•New York, NY

22h•Hybrid

About The Position

The VP, Commerce & Retail Media will lead a very large portfolio client, ensuring exceptional campaign execution and performance. They will manage a team of 8-10, acting as a business lead and driving the overall strategy for each client engagement. The VP will ensure high-quality work through strategic oversight, while balancing best practices, a focus on operational efficiency, and flawless execution. The VP will deliver consistent thought leadership to enhance Carat's reputation as a retail leader and expert. As a key member of the leadership team, the VP will collaborate with senior management to effectively manage resources and foster talent. The role includes assisting with driving organic growth by identifying upsell and cross-sell opportunities and assisting management with future-proofing the business by providing feedback on market trends, staffing and platform needs, or other opportunities.

Requirements

Bachelor’s degree or 10+ years’ experience within the digital industry, 5+ years’ experience either working for a Retail Media Network or a brand executing retail media
Proven track record of converting retail media into business results
Demonstrable knowledge of the US retail environment, including the AdTech required to execute retail media advertising. Strong experience across all RMNs and ability to eloquently speak to each.
Experienced leader with proven history of leading highly successful teams
History of developing positive, ongoing client relationships, with strong focus on client service
Experience in managing complexity across multiple brands and interagency partners
Demonstrated ability to see “the story” or “the big picture” to drive organizational and client success
Consistent, exceptional project management with ability to prioritize multiple tasks
Persuasive verbal and written communications, excellent presentation and analytical skills
Collaborative mindset
Exude professionalism in all situations
Solutions orientated with strong critical thinking abilities and problem-solving skills
Strong analytical thinking and mathematical skills
Proficient in DSPs, ad servers, ad verification platforms, planning/financial platforms, analytics & reporting dashboards, etc.
Willingness for occasional travel to client meetings, conferences, and in-person team meetings

Nice To Haves

Nice to have: specific experience activating on Amazon, Walmart, and Target/Roundel
CPG experience preferred but not a must have
NYC based candidates preferred but not required

Responsibilities

Autonomously manage a team of 8-10 retail and paid search experts across 15-20 retailers and multiple brands and campaigns
Oversee client relationships, campaign execution, and independently manage/lead the team
Deliver forward-thinking digital (retail search, offsite retail, retail DSP, paid search) strategies proactively to the portfolio and ensure cross-channel collaboration and consistency with teams across all digital platforms
Drive strategy for client engagements and provide oversight to ensure high-quality work
Collaborate with senior management to manage resources effectively
Identify upsell and cross-sell opportunities for organic growth
Engage with clients to assess account health and set strategic goals for improvement and growth
Ensure adherence to client contracts/SOWs, helping with feedback on staffing plans
Foster awareness/education about dentsu tools and products among the broader team
Ensure the team follows defined processes for campaign management and enforce risk-mitigation controls for hands-on-keys activation work
Develop a reputation as a consultative leader internally & externally
Drive culture of continuous improvement
Have peripheral knowledge of all campaign details and be able to help team with client tactical recommendations and reporting outputs
Contribute to thought leadership pieces on a weekly basis that helps keep client up to speed on ever-changing digital and landscape
Identify ways to bring automation into team processes