VP Brand Creative

Pepper

3d•$230,000 - $275,000•Remote

About The Position

This is a rare opportunity to sit at the intersection of strategy and creativity and scale a brand with a clear, powerful mission and an unmistakable value proposition. We’re not just growing a business, we’re building a brand customers genuinely love, return to again and again, and proudly recommend and remember. There is real white space to push creativity, inject more brand magic, and turn emotional connection into measurable growth. We’re looking for a VP of Brand Creative to lead Pepper into its next chapter by elevating our positioning, deepening emotional connection with our community, and driving business impact through brand storytelling that moves her to buy more and more often. The VP of Brand Creative has the ability to translate merchandising vision and product strategy into clear, compelling creative narratives that drive demand and conversion. This leader will own the product storytelling framework across launches, collections, and seasonal moments, ensuring creative both elevates the brand and performs commercially. This is a high-impact, executive-level role partnering closely with the Co-founders/CEO, Merchandising and E-Commerce leaders, to serve as the creative and strategic force behind brand, content, and community. Everything we put into the world – from our photoshoots to influencer content to go-to-market campaigns – will flow through this role, ensuring everything works in harmony to attract high-value purchasers, deepen retention, and fuel long-term growth. This is for someone who understands how to make a brand stand out in a crowded market, stand for a unique mission, and bring a bold and creative product vision to life, all while building a fun, energetic, and creatively ambitious culture that delivers against business goals.

Requirements

10+ years of experience in brand, creative, or design leadership roles, including at high-growth creative agencies
Strong portfolio demonstrating brand strategy, creative leadership, and execution
Proven experience leading high-performing creative teams and cultivating a work environment that is fun, energetic, collaborative, and creatively ambitious, while maintaining clear accountability to growth and performance goals.
Deep understanding of ecommerce storytelling, PDP optimization, and customer journey design.
Strong creative instincts paired with analytical rigor; comfortable using data, insights, and testing to inform creative strategy and optimize impact.
Strong leadership presence and communication skills, with the ability to clearly articulate creative strategy, inspire teams, and align cross-functional partners.
Organized and process-oriented with the ability to move fast in a thoughtful manner
Experience partnering closely with founders and executive teams, serving as a trusted thought partner who can both challenge and elevate the business through brand.
Holds high standards for the brand and mission

Nice To Haves

Experience in women’s apparel or intimates is strongly preferred

Responsibilities

In collaboration with founders, evolve Pepper’s long-term brand vision, positioning, tone, and aesthetic as we scale into new categories, customer segments and expand channels
Translate merchandising vision, product strategy, and line plans into clear, compelling creative narratives that drive demand and conversion.
Own the product storytelling framework across launches, collections, and seasonal moments, ensuring creative both elevates the brand and is commercially effective.
Ensure product benefits, fit innovation, and category leadership are communicated in ways that are emotionally resonant and easy for customers to understand and buy into.
Serve as the ultimate brand steward, ensuring consistency across all customer touchpoints, channels, and teams
Execute brand strategy into creative briefs, campaigns, and visual identities that are memorable, consistent, and performance-driven
Lead development of all creative assets including design, copy, video, and photography in a way that reflects our brand values and inspires deeper engagement and higher order value.
Define and track brand and creative performance metrics (awareness, engagement, perception); use insights and data to inform creative decisions and iterate on strategy
Own the brand content roadmap across channels, from website, organic social, paid media, email, influencer, ambassador, and affiliate programs.
Develop and maintain brand guidelines, toolkits, and systems for internal and external use
Build storytelling frameworks that move her from single-purchase to multi-category shopper, increasing frequency and basket size.
Oversee the creation of high-performing, on-brand content across owned, paid, and earned channels.
Drive the use of customer insights, data, and analytics to develop emotionally resonant stories and optimize performance of content
Lead cross-functional, integrated go-to-market campaigns and commercialization strategy for product drops, seasonal moments, and key brand initiatives.
Partner closely with Ecommerce to develop creative strategies that optimize the full customer journey, from first impression to product detail page to repeat purchase.
Oversee creative for PDPs, landing pages, site storytelling, and merchandising moments to ensure clarity, consistency, and performance.
Ensure a cohesive customer experience across creative, messaging, and media to maximize launch impact and long-term brand equity.
Define and own the integrated marketing calendar that aligns relevant storytelling with strategic business objectives, product launches, and community initiatives
Set the vision and strategy for influencer, PR, social, and community as integrated growth and brand engines, ensuring all storytelling positions Pepper as the category leader and a powerful advocate for women feeling perfectly enough.
Drive our organic social strategy and execution, ensuring we’re building community while laddering up to growth goals.
Identify, structure, and scale high-impact brand partnerships and community collaborations that expand awareness and trust through recommendation-led channels.
Own the PR strategy and agency relationship, driving earned media strategy that builds cultural relevance and enduring brand credibility.
Build and lead a high-performing team; recruit, mentor, and develop top talent across copy, design, and content
Set high creative standards while balancing speed, quality, and scalability, owning the budgets and ensuring efficient use of resources aligned to business priorities
Champion cross-functional collaboration, serving as a connector between brand, product, creative, and growth
Help define, evolve, and amplify the creative spark and cultural magic that makes Pepper, Pepper
Deep passion for Pepper’s mission, brand, and impact, with a genuine commitment to advancing body positivity and helping women feel confident

Benefits

Robust health benefits including 100% company covered option for medical, vision, dental insurance, and supplemental insurance options
Company matched 401K plan up to 3%
Generous paid time off program including flexible PTO days, federal holidays, and sick days
Flexible remote workplace
Paid parental leave for qualifying employees
Monthly wellness stipend
Annual company-wide offsite
Have a huge role in the growth of a company with a meaningful mission

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