Brand Manager, Creative Brand Strategy
About The Position
The Brand Manager, Creative B rand S trategy helps bring Taco Bell’s brand to life through strategy, storytelling, and creative executions that help evolve Taco Bell’s brand. This role plays a key part in turning brand and cultural strategy into bold, engaging ideas that connect with fans and help drive the business forward. The ideal candidate is a strategic and creative thinker with a strong pulse on culture and knows how to turn insights into strategy. They’re curious, collaborative, organized, and passionate about creating work that gets people talking. They can move fluidly between big-picture thinking and detail-oriented execution, thriving in a fast-paced, highly creative environment.
Requirements
- Bachelor's degree required
- 7+ years of relevant experience in Brand Marketing, Creative Development, or Strategic Planning (agency experience a plus)
- Proven ability to create and execute brand strategies and marketing campaigns
- Strong verbal/written communication skills
- Knowledge of news, trends, and pop culture
- Organized, detail-oriented, creative, and adaptable under pressure
- Strong project management and cross-functional collaboration skills
- Strategic, creative thinker and effective storyteller
Responsibilities
- Lead strategy development for assigned brand initiative helping to build and evolve strategic platforms that guide how the brand shows up across campaigns, culture, and communications.
- Help drive the brand tentpole pipeline by identifying and shaping ideas that anchor Taco Bell in culture and keep the brand top of mind throughout the year.
- Partner with agencies and internal teams to help shape creative ideas and ensure campaigns feel relevant, distinctive, and true to the brand.
- Collaborate across functions including PR, Social, Digital, and Media to bring to life integrated ideas that engage target audiences and drive brand love.
- Drive day-to-day creative development by synthesizing insights, shaping narratives, and ensuring briefs inspire culturally resonant ideas.
- Lead elements of the brand planning process tracking upcoming programs and ensuring marketing initiatives ladder up to the brand’s larger goals.
- Track and report on key brand metrics to understand how campaigns perform and identify opportunities to optimize future work.
- Manage brand storytelling platforms ensuring consistent and cohesive brand expression across initiatives.
- Champion creative excellence helping ensure Taco Bell’s work stays modern, culturally relevant and reflective of our brand values.
Benefits
- Hybrid work schedule (onsite expectation Tues, Wed, Thurs) and year-round flex day Friday
- Onsite childcare through Bright Horizons
- Onsite dining center and game room (yes, there is a Taco Bell inside the building)
- Onsite dry cleaning, laundry services, carwash,
- Onsite gym with fitness classes and personal trainer sessions
- Up to 4 weeks of vacation per year plus holidays and time off for volunteering
- Generous parental leave for all new parents and adoption assistance program
- 401(k) with a 6% matching contribution from Yum! Brands with immediate vesting
- Comprehensive medical & dental including prescription drug benefits and 100% preventive care
- Discounts, free food, swag and… honestly, too many good benefits to name
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What This Job Offers
Job Type
Full-time
Career Level
Manager
Number of Employees
5,001-10,000 employees
