VP, Artist and Label Marketing

UnitedMasters | Translation•New York, NY

1d•Hybrid

About The Position

UnitedMasters is seeking a Vice President, Artist & Label Marketing to lead marketing strategy and execution across our exclusive artist roster and growing label services business. Some of our exclusive artists include BigXThaPlug, Brent Faiyaz and FloyyMenor. This is a senior leadership role responsible for defining the marketing vision for artists and labels while building and leading a high-performing team. This role blends long-term strategy with day-to-day execution. You will set the roadmap, lead major campaigns and releases, develop talent, and partner closely with artists, managers, and cross-functional teams to drive impact and results. This role sets the creative bar for UnitedMasters’ artist and label marketing by defining what “great” looks like across brand, storytelling, and campaign execution. This is a role for a strategic builder. We’re looking for a leader who brings creativity, curiosity, and commercial rigor to their work and who resists defaulting to legacy playbooks. The ideal candidate blends deep industry expertise with an entrepreneurial mindset, and can zoom out to a 50,000-foot view to craft an inspiring, big-picture vision for artists, while also building the roadmap to bring it to life. This is someone who has built teams, systems, and strategies not just operated within them. This role is based in Brooklyn, New York with four days in-office and one day remote.

Requirements

Strategic leader with the ability to set direction and move teams into action.
Confident decision-maker who balances creativity with discipline.
Able to lead through change and ambiguity.
Highly collaborative, with an expectation for individual ownership and excellence.
Proven experience building artist brands and culturally relevant campaigns.
Demonstrated creative taste and brand sensibility, with the ability to elevate ideas and push work from good to exceptional.
Strong understanding of digital, social, commerce, and release marketing.
Strength in creative strategy, campaign architecture, and lifecycle marketing.
Exceptional written, verbal, and presentation skills.
Ability to communicate with equal effectiveness to artists, executives,partners, and internal teams.
Entrepreneurial mentality: you think like an owner, take intelligent risks, and build where structure doesn’t yet exist.
Comfortable challenging legacy thinking while retaining what works. You question assumptions, evolve strategy, and seek better ways to build.
Results-driven, solutions-oriented, and artist-first.
8–12+ years of experience in music marketing across artist and/or label environments.
NY-Based or willing to relocate.
Senior leadership experience building and managing teams.
Track record of developing and executing successful marketing strategies.
Experience working cross-functionally at an executive level.
Strong operational and financial acumen.

Nice To Haves

Experience in fast-moving, high-growth organizations preferred.

Responsibilities

Lead Artist & Label Marketing Strategy
Own the marketing vision and execution for UnitedMasters’ exclusive artist roster and label services business including BigXThaPlug, Brent Faiyaz and FloyyMenor
Set and uphold a high creative standard across all campaigns, ensuring each release reflects strong storytelling, cultural relevance, and artistic integrity.
Develop long-term strategies while balancing excellence and accountability in day-to-day execution.
Serve as a strategic thought partner to senior leadership on artist growth, brand positioning, and market opportunity.
Drive Marketing Excellence Across Releases
Oversee campaign strategy, release planning, and marketing execution across all exclusive artists.
Ensure excellence in operations including timelines, deliverables, and cross-functional coordination.
Build and manage project budgets in partnership with Finance and maintain accountability.
Partner with Creative, Digital, Commerce, A&R, Publicity, and Sync teams to ensure seamless execution.
Maintain campaign visibility and accountability through reporting, updates, and performance tracking.
Lead, Build & Inspire a Team
Lead and invest in growing a high-performing Artist & Label Marketing organization.
Mentor, and develop marketing talent.
Foster a culture of creativity, accountability, and high performance.
Promote collaboration without sacrificing individual ownership or excellence.
Partner with Artists, Managers & External Stakeholders
Serve as a senior marketing advisor to artists and their teams.
Present strategies clearly and persuasively to artists, managers, and partners.
Build trust-based relationships across the roster.
Engage in pitching and strategic conversations as needed.
Collaborate Across the Enterprise
Partner closely with Digital, Commerce, Brand Partnerships, Product, and International teams (Brazil).
Collaborate with Brand Partnerships, Sync, and Product teams to unlock additional artist opportunities.
Develop integrated campaigns and content strategies that extend beyond streaming.