VP and General Manager – Insurance

Full Beaker•Seattle, WA

6d•Remote

About The Position

Full Beaker is hiring a General Manager to build and scale our Insurance vertical across home, life, long-term care, auto, and related products. This role owns strategy, execution, and P&L for the vertical and works closely with a centralized Growth team that drives SEO, SEM, E-mail, and CRO. This role is critical to Full Beaker’s next phase of growth. We are scaling from a strong foundation toward significantly larger revenue and profit goals, and the Insurance vertical is a key part of that strategy. The right GM will help define what scale looks like and then execute toward it with discipline. This is a high-ownership role for a thoughtful, analytical leader with a strong bias for action and a track record of scaling digital businesses.

Requirements

Data-driven decision making. 10+ years leading digital or performance-driven businesses, with a track record of using data to focus on initiatives, evaluate tradeoffs, and scale revenue responsibly.
Direct accountability for revenue, gross profit, and budget decisions. 5–10+ years owning a P&L of at least $10M+ in annual revenue (or a clear path scaling toward it).
Exposure to lead-based or performance-based monetization. Experience in lead generation, marketplaces, performance marketing, or demand generation businesses. Familiarity with CPL, CPA, funnel economics, and partner monetization models.
Strong analytical judgment. You can model scenarios, pressure-test assumptions, and decide with imperfect information while staying grounded in data.
Ownership. You need to feel ownership – you’re the person that just can’t stop yourself doing whatever it takes to hit your targets. You’ll make a difference to our business and have the numbers to back it up.
Empathy. The ability to put yourself in the shoes of consumers as they make one of the biggest decisions of their life. You must be able to understand what they want and deliver it.
A knack for making things happen. You need to be a savvy operator with the tenacity to overcome obstacles, break down walls and get things done.
Hypothesis driven, analytic approach. You must be an expert at developing hypotheses, testing them and deciding what to do based on a rigorous analysis of the data.
World-class management skills. At least 5 years of experience managing teams of 5 or more. You create goals and help teammates accomplish them. You mentor each direct report and assist with their professional development. There’s lots to do, so you must focus your team’s time on the things that will make the most impact.
Excellent analytic skills. Don’t like numbers? Can’t pick out the wrong number in a deck at 1,000 paces? Stop reading. Seriously. This isn’t the right place for you. Data is a thing here.

Nice To Haves

Experience operating in a regulated industry (insurance, financial services, healthcare, lending).
Experience launching and scaling a new product line, vertical, or business unit within an existing company.
Experience partnering with growth, product, or marketing teams to scale acquisition channels is helpful, but hands-on channel knowledge is not required.
Bachelor’s degree; MBA or advanced degree preferred but not required. Equivalent experience accepted.

Responsibilities

Set the strategy. Work with our world-class strategy team to determine the long-term direction of our insurance business.
Brand. You will build brands that consumers identify with and love to share.
Innovate and optimize for growth. Track performance, analyze results and constantly grow the business in line with our strategy. Set and maintain a high execution floor across the Insurance vertical. You will define clear priorities, eliminate low-impact work, and ensure teams consistently deliver against agreed goals.
Manage the day-to-day operations of our insurance business. This is a GM role, so it’s up to you to make sure we are running like a well-oiled machine.
Develop your team. Help your team to knock it out of the park in this role…and get them ready for the next challenge.
Be hands-on. This is an operational role and you’ll be expected to roll up your sleeves, get your hands dirty and do “real work” (rather than “just managing”). If an issue comes up, you’ll make sure that it gets investigated and resolved quickly.
Work within a Hub & Spoke model. You will own business outcomes for the Insurance vertical, including revenue, gross profit, product mix, and partner strategy. You will partner closely with our centralized Growth team, which leads SEO, SEM, email, and CRO execution. You need not be a hands-on growth operator, but you must be able to evaluate recommendations, set priorities, and hold teams accountable to results.