VP & General Manager, UsedCars.com
About The Position
We are looking for a VP & General Manager to lead our UsedCars.com Marketplace Brand. In this role, you are the owner of the P&L, the product roadmap, and the go-to-market strategy. You will lead a cross-functional team to deliver accelerated growth while refining the end-to-end user journey. The ideal candidate has deep roots in the used car digital marketing landscape and the "operational grit" required to scale a marketplace. You will build trust and momentum with automotive dealers, inspire internal teams, and drive the operational rigor necessary to scale the brand. This position is 100% in-person at our office in American Fork, UT.
Requirements
- Experience: 10+ years of senior leadership in high-growth B2C or two-sided marketplaces.
- Domain Expertise: Deep roots in the automotive digital landscape with established dealer group relationships.
- Financial Acumen: Proven track record of owning a P&L and driving exponential revenue growth.
- The "GM" Mindset: A rare mix of analytical rigor (data-driven) and entrepreneurial execution bias (action-oriented).
- Strong communication, cross-functional collaboration, and strategic thinking skills.
Responsibilities
- Strategic Growth of Enterprise P&L
- Scale the Business: Own the full P&L and strategic roadmap to triple annual revenue within your first 12 months.
- Drive Operational Excellence: Establish the executive cadence, KPIs, and accountability structures necessary to turn growth targets into repeatable, scalable results.
- Optimize Marketplace Economics: Balance short-term revenue gains with long-term marketplace health, focusing on lead quality and dealer ROI.
- Cross-Functional Orchestration
- Unified Execution: Synchronize Marketing, Sales, Product, and Ops to ensure the entire business unit operates as a high-velocity, cohesive machine.
- Eliminate Friction: Identify and remove organizational or technical bottlenecks that hinder dealer adoption and consumer conversion.
- Lifecycle Management: Translate growth targets into actionable plans across the entire funnel—from demand generation and dealer acquisition to onboarding and retention.
- Revenue Model & Market Expansion
- Lead Performance Innovation: Drive the expansion of our "Cost-Per-Vehicle-Sold" model, navigating complex state-by-state regulations with creative subscription-based alternatives.
- Executive Ambassadorship: Represent UsedCars.com as a thought leader at industry forums (e.g. NADA, Digital Dealer) to build brand authority and trust.
- Compliance & Governance: Partner with Legal and Finance to ensure all dealer contracts and revenue models are executed with integrity and accuracy.
- Strategic Sales & Relationship Capital
- Executive Closer: Act as the high-level closer in support of major enterprise dealer group relationships, leveraging your existing network to accelerate platform adoption.
- Strategic Leverage: Build and maintain deep-rooted relationships with large auto groups to create "network effects" that solidify our market position.
- Team Leadership & Cultural Catalyst
- Talent Alchemy: Recruit, mentor, and retain a high-performing team, fostering a culture defined by radical ownership, urgency, and continuous improvement.
- Inspirational Leadership: Translate corporate objectives into an inspiring mission that motivates cross-functional teams to exceed their benchmarks.
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What This Job Offers
Job Type
Full-time
Career Level
Executive
Education Level
No Education Listed
