VP, Ad Operations

Gas Station TV•New York, NY

45d•Hybrid

About The Position

As the VP of Ad Operations, you will be responsible for leading the Ad Operations team and be tasked with evolving and scaling operations to support our rapidly growing business. The team will be responsible for creating frictionless experiences for our advertiser-driven campaigns (direct and programmatic), content partners, viewers, and fuel retailer partners- including scheduling, optimizing, and reporting. A successful candidate will work closely with cross-functional teams and be the voice of Ad Operations in initiatives throughout the company.

Requirements

Passionate leader able to motivate a team with a common vision to deliver excellent execution.
Energetic self-starter with a positive "can-do" attitude that loves problem solving.
Obsessed with customer satisfaction and puts our clients and consumers at the center of everything we do.
Results-driven with an ability to absorb complex concepts and communicate them clearly.
Respectful, likeable and relatable with a high level of accountability and integrity.
Strong team player, willing to roll up your sleeves to get any job done.
Continuous learner always having a pulse on the latest industry and ad ops trends.
Operate with a sense of urgency and purpose.
Resourceful and they have the ability to find solutions even when they are not obvious.
Experience and knowledge with video ad serving data technologies, campaign reporting systems, business intelligence tools (i.e., DOMO) and programmatic platforms.
Strong knowledge of campaign lifecycle management, ad sales process, trafficking, QA, performance analytics/ reporting.
Intermediate level proficiency in MS Office, particularly in Excel (solid ability to create pivot tables, v-lookups, SUMIFS, etc.).
Exceptional leadership, relationship management, and communication skills working in a client-oriented setting.
Outstanding organizational skills with the ability to work well under pressure in a fast-paced changing environment.

Nice To Haves

Experience with Salesforce and/or other CRM tools.
OMS integration experience / SME level abilities.

Responsibilities

Effectively manage a high performing team - oversee the day-to-day execution of their work by providing direction, guidance, and support with a relentless focus on customer satisfaction.
Consistently implement maximizing your team's efficiency and accuracy across all workstreams to drive scalable practices.
Mentor, lead and grow a distributed team of specialists and managers with clearly defined outcomes tied to business objectives and career growth trajectory.
Foster strong collaboration with sales, sales planning, marketing, retailer partnerships, technology and other departments to ensure optimal cross-functional workflow and communication.
Oversee post-sale execution of our advertiser-driven campaigns while working closely with relevant teams to ensure successful trafficking, delivery and reporting requirements are met across all buy types.
Execute scalable operational practices to support requirements of supply partners in partnership with our retailer partnerships team.
Deliver a cohesive, connected and scalable advertiser campaign reporting process across all buy types with supporting documentation, and clear requirements in ensuring ad campaigns are pacing and optimization tactics are in use.
Manage all facets of programmatic and digital extension operations, ensuring continuous process and systems improvements to drive scalability and accuracy.
Ensure content segments and sponsored activations are accurately and efficiently managed through management of content models and partner delivery in partnership with Marketing.
Ensure inventory and scheduling practices are built within team workflow to drive strategic use of our inventory - delivering a best-in-class experience for all key constituents.
Work in tandem with Technology and the NOC to understand health of network, any outages or other variables that may be impacting the consumer experience and/or advertiser and fuel retailer campaigns.
Develop and maintain relationships with internal owners of/or direct with relevant external partners to ensure we are leveraging platforms efficiently and cost effectively.
Identify, implement and integrate systems and processes into the most optimal ad operation infrastructure to increase functionality, efficiency, and stability of campaign delivery requirements.
Create and maintain process documentation and best practices for the team.
Develop and execute against ad operations team OKRs and report on key metrics and trends.
Draft and manage team budget for your department and related projects run by your team.
Stay abreast of industry developments and demand for latest advertising capabilities and reporting requirements; translate them into POVs to share with product and business teams, devise ways to assimilate trends internally.
Other duties as assigned.