VIP Marketing Strategy and Support Manager

Caesars EntertainmentLas Vegas, NV
6d

About The Position

JOB SUMMARY: Responsible for implementing, executing, and measuring VIP ESS initiatives across the Caesars Entertainment enterprise. Will work collaboratively with casino marketers and operators to ensure effective execution of VIP strategies. Will lead, coach, and support one or more direct reports. Proactively reviews VIP business operations and trends and acts as a consulting resource to on-property VIP Leadership and directly supports regional VIP ESS Vice President. KEY JOB FUNCTIONS: Will lead in tracking customer commitments and deliverables, defining data trends, and recommending changes to make meaningful process improvements. Manages implementation and adoption of all new initiatives and policies . Ensures utilization of tools, programs, and guidelines are adhered to consistently across the enterprise. Optimizes revenues and efficiencies through effective use of contact and service strategy. Assists in defining VIP segmentation by establishing sound criteria and enforcing standards . Identifies new segment/opportunities via tools and capabilities such as RTCM and SMART. Works with leadership in creating and implementing goals that reward behaviors aligned to the overall strategy. Manages the payment and incentive process for the various VIP programs. Responsible for managing all host hiring and associated contracts. Assists leadership in developing a financial operating plan that reflects business needs in the upcoming year. Qualifications: EDUCATION and/or EXPERIENCE: 3+ years of marketing experience; deep understanding of finance and drivers of performance Must have three to five years of successful experience in casinos/hotels, customer service or host experience (Experience with luxury brands preferred) College degree or equivalent experience preferred Excellent interpersonal, communication, problem solving, leadership and analytical skills required Must have a systematic and process oriented mindset to ensure seamless end-to-end customer experiences Strategic problem solving skills, yet comfortable overseeing day to day activities Must be a proactive change agent Knowledge and experience with Microsoft programs: Excel, Access, and PowerPoint preferred WORK ENVIRONMENT: Diverse, production-oriented, fast-paced, deadline driven, multi project coordination, prioritizing and flexing to accommodate last minute requests and changes. Interdependent on others to complete/perform duties. A team environment that fosters dependability, accountability, support, assistance and flexibility. Will not take subjective or objective corrections/changes to your ideas/designs/suggestions personally and can participate/understand the studio is solutions-based to provide best possible projects to properties.

Requirements

  • 3+ years of marketing experience
  • Deep understanding of finance and drivers of performance
  • Three to five years of successful experience in casinos/hotels, customer service or host experience
  • Excellent interpersonal, communication, problem solving, leadership and analytical skills required
  • Must have a systematic and process oriented mindset to ensure seamless end-to-end customer experiences
  • Strategic problem solving skills, yet comfortable overseeing day to day activities
  • Must be a proactive change agent
  • Knowledge and experience with Microsoft programs: Excel, Access, and PowerPoint preferred

Nice To Haves

  • Experience with luxury brands preferred
  • College degree or equivalent experience preferred

Responsibilities

  • Implementing, executing, and measuring VIP ESS initiatives
  • Collaborating with casino marketers and operators
  • Leading, coaching, and supporting direct reports
  • Reviewing VIP business operations and trends
  • Tracking customer commitments and deliverables
  • Defining data trends
  • Recommending process improvements
  • Managing implementation and adoption of new initiatives and policies
  • Ensuring utilization of tools, programs, and guidelines
  • Optimizing revenues and efficiencies
  • Assisting in defining VIP segmentation
  • Identifying new segment/opportunities
  • Creating and implementing goals
  • Managing the payment and incentive process
  • Managing all host hiring and associated contracts
  • Assisting in developing a financial operating plan

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What This Job Offers

Job Type

Full-time

Career Level

Mid Level

Education Level

No Education Listed

Number of Employees

5,001-10,000 employees

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