VIP Marketing Strategy and Innovation Specialist

Caesars Entertainment Corporation•Las Vegas, NV

52d

About The Position

As VIP Marketing Strategy & Innovation Specialist you are expected to understand Caesars VIP programs and strategy, have a project management skill set, be familiar with Agile methodologies, and possess an understanding of Salesforce Administration with the ability to configure, test and deploy solutions in a fast passed iterative environment. You will leverage your ability to articulate that knowledge and write user stories that drive continuous improvement and delivery of VIP capabilities, and marketing product technology. Additionally, you will be customer driven, collaborating closely with VIP Strategy & Support team members, IT delivery resources, scrum masters, analytics teams, property leadership groups, and vendors to gather requirements, troubleshoot, and intake requests to qualify into a product backlog. Being an empowered self-starter, self-organizing and working effectively with stakeholders and product team members is critical to the success of the individual in this Specialist role.

Requirements

Salesforce Certified Administrator or related CRM certification preferred with experience building and supporting capabilities.
Bachelor's degree in business, technology, hospitality or related areas of study preferred but not required Extensive experience of managing an In-Market sales force working remotely.
Experience with cloud-based CRM software, marketing technology or sales systems in a product management environment
Professional work experience in project management, casino marketing, or hospitality sales/marketing is encouraged but not required.
Project management skillset with the ability to work in a fast-changing, iterative environment with many different stakeholders.
The ability to accept ambiguous circumstances and act where answers to a problem are not readily apparent in a cool, calm demeanor.
Ability to analyze information, problems, situations, practices or procedures to; define the user story or objective, identify relevant concerns or factors, identify patterns, tendencies and relationships, formulate logical and objective conclusions, and recognize alternatives and their implications.
Understanding how data is structured and an ability to manipulate data using a variety of tools including Salesforce SOQL, Salesforce Data Loader, Microsoft Access and Excel
Understanding of Agile Scrum methodology and framework used to manage complex projects and products.
Excellent verbal and written communication skills with a willingness to communicate to both end-users and at the executive leadership levels. Excellent presentation skills.
Proven problem solving, conceptual thinking, and analytical abilities.
Ability to learn quickly and think creatively.
Adaptable to changing requirements, changing timelines and deadlines.
Ability to manage commitments across multiple projects.
Ability to uphold and demonstrate the highest level of integrity and professionalism in all situations and recognize standards required by a regulated business. Be a Salesforce governance and data security champion.
Qualified candidates are experienced with CRM administration or are a marketing technology professional with proven skills.
The preferred candidate must have familiarity with Salesforce products, be proficient in project management practices and be savvy towards technology.
The qualified candidate is a self-starter, has a high level of self-sufficiency and the ability to take directions and follow procedures in a timely manner.

Responsibilities

Assist with end user Cases providing technical support, troubleshooting and overall administration duties on Salesforce/CRM platforms.
Acting business analyst resource supporting an enterprise-wide common Salesforce backlog as part of an Agile product team.
Work in an Agile, fast changing, iterative and dynamic environment with many different stakeholders.
Help to manage the intake process of CRM product enhancement requests from stakeholders, assisting in the collection and writing of business requirements.
Write User Stories, Discovery Tasks, Bugs, Support Request, and Acceptance Criteria working closely with the Product Owner, Scrum Master, and members of an Agile Product Team.
Ability to listen to end-user desires/requirements and translate those into user stories that inform sustainable, easy-to-use solutions. Intense focus on the "what and why" first before being concerned with the "how".
While designing, building, and testing new capabilities, intense focus on the user experience is paramount to ensure a successful rollout and high user adoption.
Strong project management, technical and creative approach to solving problems and troubleshooting end-user requests and issues.
Frequent collaboration with a wide range of stakeholders including VIP Marketing Strategy & Support team members, IT Resources, Casino Marketing Leaders, Analytics, Product Team Members, Casino Hosts, Sales Executives, Digital VIP teams, and vendors.
Actively participate in technical process reviews, and acceptance testing to meet product roadmap goals and sprint deadlines.
Provide guidance on what to build and when to build. Ensuring the work done by the Product Team aligns with the wider business strategy.
Recommend product prioritization to leadership ensuring high potential, high return projects from a company perspective are implemented