Video Growth Architect

Kajabi • Newport Beach, CA

11d • $85,000 - $125,000 • Onsite

About The Position

Kajabi is in the middle of a once-in-a-decade transformation. After fifteen years, our founders returned to rebuild Kajabi with the same speed, hunger, and grit that sparked the original movement. We’re not a corporate SaaS company trying to play it safe — we’re a team of builders rewriting the future of the expert economy. Millions of people around the world rely on Kajabi to share what they know and change lives because of it. Our Heroes aren’t “customers”… they’re everyday entrepreneurs using Kajabi to build freedom for themselves and impact for others. If you want to be part of a company moving fast, raising the bar, and building something that actually matters — welcome in. Video Growth Architect (The One Who Makes the Internet Stop Scrolling) Location: Newport Beach, CA — in the room, not over Zoom Type: Full-time, in-house only Summary Kajabi is building a studio-level content engine designed for a single purpose: create video that moves markets. The Video Growth Architect is the apex predator of this system — the hybrid creator–strategist–performance killer who turns cameras, AI, and storytelling into raw commercial impact. This is not a videographer. This is not an editor. This is not a “creative.” This is the person who makes content that prints trials, revenue, and cultural gravity. You crush short-form, long-form, podcasts, scripted concepts, UGC, founders’ content, ads, and narrative storylines — and you do it with ruthless speed. You wield AI the way a Navy pilot wields avionics: as an unfair advantage, not a crutch. You measure output in impact, not aesthetics. You think in hooks, not formats. You move in iterations, not drafts. If your default mode is “shoot it, cut it, ship it, measure it, beat it,” this is your role. The Role You will architect, produce, edit, and optimize video across every major surface Kajabi touches — paid, organic, podcast, YouTube, landing pages, product storytelling, brand films, and more. You’ll collaborate directly with the co-CEOs and core marketing pods to transform ideas into high-performance video assets faster than most teams can write briefs. This is a builder role. A maker role. A force multiplier role. You own the full stack of modern video performance from concept → script → shoot → edit → publish → analyze → scale. You create content with the emotional punch of Hollywood and the conversion power of direct response.

Requirements

• Full-stack video mastery: shooting, lighting, sound, editing, color, pacing.
• Performance creative: direct-response psychology applied to motion.
• Platform fluency: Meta ads, YouTube Ads, Shorts, TikTok, Reels.
• AI fluency: Runway, Pika, Midjourney, ChatGPT, Sora-ready workflows.
• Narrative architecture: structuring long-form content that keeps viewer retention above benchmarks.
• Ad optimization: creative iteration, thumbnail testing, hook replacement, pacing experiments.
• Founder-led content direction: extract authenticity and emotion on camera.
• Rapid iteration: 5 versions before most teams deliver one.

Nice To Haves

• You’ve created ads that scaled profitably — not just “looked cool.”
• You’ve run YouTube channels or TikTok accounts that actually grew.
• You can produce long-form content that keeps people glued.
• You can lift an average founder into a compelling onscreen presence.
• You know how to create story arcs that make people feel something.
• You’ve made content go viral — and you understand why it did.
• You actively experiment with new AI tools every week.
• You think in terms of shots, beats, hooks, loops, and tension curves.

Responsibilities

• Own Kajabi’s video engine end-to-end — from raw idea to measurable impact.
• Develop high-performance hooks that drive the first 3 seconds, because nothing else matters if the viewer bails.
• Produce world-class: Paid ads
• YouTube videos
• Short-form content
• Podcast clips & episodes
• Long-form storytelling
• Motion for landing pages
• Direct talent (founders, creators, customers) with clarity and confidence.
• Run rapid creative sprints — shipping multiple concepts daily, not weekly.
• Use AI tools (Runway, Pika, Sora, ElevenLabs, ChatGPT, Midjourney) to: Accelerate ideation
• Generate variations
• Expand creative directions
• Reduce production bottlenecks
• Analyze performance across Meta, YouTube, TikTok — and evolve creative based on data, not ego.
• Build creative loops with Pod Leads: Hook → Script → Shoot → Edit → Test → Iterate → Scale.
• Engineer content systems, not one-offs. Create formats that compound.
• Own outcomes: trials, watch time, ad performance, and brand reach.

Benefits

• Competitive full-time salary + bonus + equity eligibility
• Full medical, dental, and vision (company-paid for you + family)
• 401(k) with 6% match
• Flexible PTO
• Fitness + wellness perks
• Mental health resources
• In-office lunches, collaboration days, and leadership growth opportunities

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed
• Number of Employees: 11-50 employees