Freedom Brand Management, Vice President

JPMorgan Chase & Co. • New York, NY

5d

About The Position

As the VP of Brand Management for Chase Freedom, you are at the helm of shaping
and executing the brand strategy for the Freedom card portfolio. This role seeks
a leader who will be responsible for all paid media creative campaigns to drive
measurable impact on both the brand and business.

You will collaborate with internal teams and external agencies to develop
game-changing creative and innovative media plans, overseeing all paid
advertising and owned channels including messaging focus, creative approach,
talent integrations, production, channel mix, budget allocations, and ROI
measurement. If you are a dynamic leader with a passion for advertising and a
keen eye for industry trends, ready to make a significant impact on a
high-profile business, we invite you to join our team and help shape the future
of the Chase Freedom brand.

Chase is a leading financial services firm, helping nearly half of America’s
households and small businesses achieve their financial goals through a broad
range of financial products. Our mission is to create engaged, lifelong
relationships and put our customers at the heart of everything we do. We also
help small businesses, nonprofits and cities grow, delivering solutions to solve
all their financial needs.

Marketing & Communications teams shape the firm’s brand and protect and grow the
firm’s excellent reputation across the world. They deepen relationships with
customers through shared passions with a best in class portfolio of partnerships
including Madison Square Garden, The Chase Center & the US Open. Through the use
of data and analytics, they create and deliver marketing campaigns or servicing
messages through Chase.com, the mobile app, and paid media channels based on
what is best for the customer.

Requirements

• Bachelor's Degree required
• 8+ years of relevant experience in Advertising, Media, or Brand.
• Proven track record as a self-starter, capable of translating high-level objectives into actionable campaigns
• Strong project and timeline management skills, ensuring timely and efficient campaign execution
• Production experience
• Proficient in trafficking assets
• Expertise in budget management and financial oversight
• Ability to innovate and bring fresh perspectives to campaign creative, media strategies, and project management
• Exceptional collaboration skills, with the ability to navigate diverse opinions and maintain strong relationships

Nice To Haves

• Adaptability to changing priorities and responsibilities
• Ability to balance strategic vision with meticulous attention to execution details
• Commitment to mentoring and developing junior team members
• Willingness to travel up to 20%, including occasional nights or weekends for production shoots

Responsibilities

• Manage and evolve paid creative strategy and development from concept to execution, partnering with teams to identify the optimal approach across several types of campaigns, including brand-building, action-driving, and experiential. Oversee and partner on the execution of creative assets from brief development, concepting, creative testing, production, and trafficking.
• Manage owned campaign strategy, partnering with teams to ensure proper brand representation and alignment.
• Partner to refine and evolve media channel strategy, collaborating with media planners to optimize channel mix, targeting, and spend across full funnel and platform recommendations, including driving innovation and exploration into new channels and opportunities.
• Oversee brand budget, necessary finance approvals, and budget efficiencies.
• Build Freedom’s paid media learning roadmap: partner with analytics teams to manage campaign reporting and results share-out, measure ROI, and identify best practices.
• Cultivate strong relationships across diverse teams, including brand, media, sports & stay ahead of industry trends and maintain a deep understanding of the competitive card space to inform strategic decisions and drive business objectives.
• Guide and develop junior team members, nurturing their growth and expertise.

Benefits

• We offer a competitive total rewards package including base salary determined based on the role, experience, skill set and location. Those in eligible roles may receive commission-based pay and/or discretionary incentive compensation, paid in the form of cash and/or forfeitable equity, awarded in recognition of individual achievements and contributions.
• We also offer a range of benefits and programs to meet employee needs, based on eligibility. These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more.
• Additional details about total compensation and benefits will be provided during the hiring process.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 5,001-10,000 employees