Vice President

Publicis Groupe•New York, NY

35d•$146,490 - $230,460

About The Position

Spark Foundry is a global media agency that exists to bring HEAT - Higher Engagement, Affinity, and Transactions - to brands. By combining flawless media fundamentals with aggressive innovation, Spark inspires consumers to pay more attention, to care more about our clients' brands, and to buy more products and services from them. Balancing the nimble spirit of a startup with the powerhouse soul of Publicis Media, Spark Foundry delivers the best of both worlds to a client roster that spans some of the world's best and most beloved brands and companies. We combine boutique-caliber insights and service with the buying clout and first-look access of a global leader, bringing the heat to challenger brands that want to act like giants, and to giant brands that want to act like challengers. With a bottom-up culture that celebrates diversity and aims for all voices to be heard, Spark has become a magnet for the industry's best talent, with one of the best retention rates in the industry. And by applying a whole-person approach to professional and personal development, Spark develops a workforce that is well prepared for today's challenges, and also poised to create meaningful careers in the years to come. Because we know that heat arises the intersection of complementary forces, our professionals come from myriad disciplines and backgrounds: data, analytics, and insights, content and creative production, communications and strategy, finance and marketing, and sociology, psychology, and other liberal arts disciplines. Overview The Vice President, Paid Social will have responsibility for the growth, management, retention, and happiness of a portfolio of key accounts. The ideal candidate will have shown experience leading clients strategically and tactically in social marketing. They will be responsible for a team in the conception and delivery of innovative, business-building, social marketing solutions to include paid optimization, evolving platforms, and sophisticated analytics. The Vice President will also provide engagement leadership, develop senior level client relationships, and will serve as an authority and trusted advisor to assigned clients. Confirmed account management, leadership, and experience in an agency environment are important.

Requirements

10+ years of dynamic levels of digital media
Ideally, 5+ years of validated experience in focused social marketing fields
Demonstrated leadership and people management skills
Experience in applying social marketing to brand-building and direct response initiatives
Knowledge of syndicated research tools
Demonstrated business insight and a track record of success in the media/marketing services profession
Solid interpersonal and collaboration abilities
Ability to lead the new business development process and proven ability to win new clients
Ability to build, lead, and strengthen client relationships
Healthy senior relationships with key industry partners and social platforms

Responsibilities

Overall control of workflow and assigned responsibilities within their group. They will coordinate the progress of all projects and offer assistance, as vital, to ensure the timely completion of projects.
Ensure projects are produced completely, correctly, and efficiently.
Set strategic principles for client social initiatives based on objectives
Develop action plans for achieving and tracking campaign success including defining important measures and processes for evaluation and improvement
Evaluate and recommend full spectrum of social alliances, including all appropriate partners, platforms, bid and campaign management tools
Work with planning teams, digital planning, and outside ad agencies to ensure paid social efforts complement all client marketing activity
Keep clients and agency counterparts informed on latest developments in the industry
Grow agency paid social business through new business wins and organic client growth
Involved in client and inter-agency education of paid social and will be responsible for developing intellectual capital, including standard processes, case studies, and official agency points-of-view
Stimulate team productivity and growth
Establish and develop a workplace culture that inspires talent
Allocate assignments to harness each person's individual skills, as well as motivating their interests and challenging their minds
Encourage thorough evaluation of paid social marketing strategies, finding opportunity for competitive advantage
Develop careers by providing ongoing feedback and conducting employee evaluations
Recruiting and retain top talent, growing the social team to deliver on client and agency goals
Provide effective long-term strategic guidance and counsel to include:
Master, identify, and communicate overall trends in social and those related to client industries
Define and evaluate client(s) competition online, as well as how it relates to their social initiatives
Establish appropriate account staffing, scope of services, and fee proposals