Vice President, Stores

Vuori, Inc•Carlsbad, CA

36d•$265,000 - $295,000•Onsite

About The Position

We are seeking a dynamic, high-impact retail leader ready to shape the future of Vuori’s rapidly growing store fleet across North America. As Vice President of Stores, you will own the performance, people, and culture of more than 100 locations. Reporting to the SVP of Retail, this roles leads Area Directors and oversees a multi-layered field organization to deliver exceptional customer experiences and strong financial results. This role blends strategic leadership with operational excellence — driving growth, building high-performing teams, and ensuring every store embodies Vuori’s brand, values, and energy. As a key member of the retail leadership team, you will play a pivotal role in scaling the fleet, strengthening talent, and elevating the in-store experience as Vuori continues to redefine modern retail. This leader owns the holistic health of the fleet — driving revenue growth, operational excellence, talent development, and brand consistency — while ensuring stores remain a powerful expression of Vuori’s values and customer promise. The Vice President of Stores is both a strategic operator and an inspiring people leader who builds high-performing team and scalable systems to support rapid growth.

Requirements

15+ years of progressive retail leadership experience, including senior oversight of large, multi-region store fleets
Proven success leading leaders (multi-layered field organizations) in high-growth retail environments
Strong financial acumen with deep experience owning and managing P&Ls
Exceptional people leader with a track record of building high-performing, values-driven cultures
Highly disciplined operator who balances strategic thinking with executional rigor
Strong merchant mindset and customer-first orientation
Comfortable operating in a fast-paced, evolving organization
Clear, confident communicator capable of influencing at all levels
Passion for retail, product, and creating meaningful customer experiences

Responsibilities

Own full P&L responsibility for the North America store fleet, including revenue, payroll, expense management, and profitability
Drive comp growth, productivity, and contribution through disciplined performance management and strong operational rhythms
Identify risks and opportunities across regions, proactively adjusting strategies to deliver financial targets
Establish clear performance expectations, KPIs, and accountability mechanisms across the field organization
Lead, coach, and develop Area Directors responsible for District Managers and Store Leaders
Build a high-performing, engaged, and accountable field leadership structure capable of supporting scale
Ensure consistency in execution, communication, and decision-making across all markets
Partner with People & Culture to strengthen succession planning, talent pipelines, and leadership capability
Champion Vuori’s culture and values throughout the store organization
Foster an environment of high performance, inclusion, and continuous development
Ensure stores attract, retain, and develop exceptional talent at all levels
Reinforce leadership behaviors that create strong engagement, low turnover, and high team effectiveness
Drive operational excellence across the fleet, ensuring stores execute with consistency and efficiency
Partner closely with Retail Operations, Visual Merchandising, and Planning to optimize store processes and presentation
Remove friction for store teams by improving tools, communication, and workflows
Maintain a relentless focus on customer experience, service standards, and brand integrity
Support new store openings, market expansion, and fleet optimization strategies
Partner with Real Estate, Store Design, and Construction to ensure successful launches and transitions
Evaluate store performance, market dynamics, and organizational needs to inform future growth
Ensure the field organization is structured and resourced to support a growing fleet
Collaborate closely with Merchandising, Planning, Marketing, and Digital to align store strategies with company priorities
Serve as a key voice of the stores, bringing field insights into enterprise decisions
Drive alignment between corporate strategy and field execution
Strengthen feedback loops between stores and headquarters functions