Vice President, Sales

THE BARCODE GROUP•Minneapolis, MN

About The Position

The Barcode Group is seeking a Vice President of Sales for our Target business to join our exceptional team of individuals who are passionate about delivering uncompromising customer service and driving business growth for our vendors and retail partners. In this role you will lead the functional management and execution of business development and sales-related activities for new and existing clients working with the Target merchandising team. This role provides a great opportunity for an individual who has extensive CPG/retail experience across multiple categories, with Target experience and relationships strongly preferred.

Requirements

10+ years’ progressive experience in Retail, CPG, Account Management, and/or Sales, with Target retailer experience strongly preferred
Experience with national account sales and/or large account penetration, negotiation, and maintenance techniques
Strong strategic thinking and conceptual skills, including the ability to translate trends, consumer research, and observations into actionable opportunities
Demonstrated skill in building long-term strategic business and short-term implementation plans, balancing strategic and tactical needs
Proven experience in developing and achieving sales goals
Experience working with private label/owned brands
Exceptional interpersonal and relationship-building skills, drawing upon a large network of relationships across multiple categories, companies, and brands
Ability to effectively utilize data and insights to build compelling sales stories. Strong ability to communicate key information, deliver presentations and influence audiences
Proficient organizational and project management skills, with strong attention to detail
Strong financial acumen, including experience working with P&Ls and financial analysis
Superior written and verbal communication skills, including proficiency in presenting to and influencing both internal and external audiences
Proficiency in all Microsoft Office products, including Word, Excel, Outlook, PowerPoint
Bachelor’s Degree or equivalent
Willingness to travel occasionally

Responsibilities

Develop and execute business plans that incorporate vendor and retailer strategy, leveraging insights on retail trends, consumer behavior, and competitive dynamics
Drive category and revenue growth by identifying new business opportunities and building relationships with prospective customers
Establish and maintain strong partnerships with Target merchandising teams to identify opportunities and implement growth initiatives, including new product development, category expansion, and vendor placement
Own and manage key client accounts at Target, ensuring strong performance of existing business while delivering against growth targets, providing exceptional service, actionable insights, and consistent results
Lead the full sales cycle, including prospecting, presentations, proposal development, negotiations, and closing
Create and deliver compelling sales stories, presentations, and joint business plans to support client and customer strategies
Develop and achieve revenue targets, budget plans, and distribution goals
Monitor and analyze sales performance and market trends to inform strategy and identify growth opportunities
Lead effective internal and external meetings, including business planning sessions, product presentations, retail strategy discussions, and pricing negotiations
Represent the company at trade shows and industry events to generate leads and expand the customer base
Conduct ongoing competitive and market analysis to stay ahead of industry trends
Proactively identify risks and opportunities, developing solutions and mitigation plans to support business objectives
Collaborate cross-functionally to address customer and vendor needs and ensure alignment across teams
Manage and optimize trade budgets and promotional funding to maximize return on investment
Build and develop internal team capabilities to support retailer-specific strategies and long-term growth
Coach and mentor team members to drive performance and foster a high-performing team environment
Serve as a primary point of contact for vendors and retail partners, ensuring clear, timely, and effective communication