Vice-President Sales, Professional Filter

Inspired HR

25d

About The Position

The Vice-President Sales, Professional Filter is the leader of the Professional Filter business unit and a member of the North American Senior Leadership Team. As the business unit leader, this role owns the development of the business unit strategy, the execution of that vision, and the resulting market growth. Operating under the Vivreau brand, the Vice-President Sales leads the team developing and expanding distributor and key account relationships in the coffee equipment, food equipment, food services, and other industries across North America. This business unit has a solid foundation, an expanded product line, and the Vice-President Sales’s next task is to step change the growth trajectory, through existing and new sales channels, to take the business to the next level. Reporting Relationships The Vice-President Sales, Professional Filter reports directly to the Senior Vice-President of Regional Management, North America. This role works in close collaboration with the North American Senior Leadership Team and is expected to liaise with other groups in Mavea, Vivreau and the BRITA SE Group, as necessary, to facilitate a superior customer experience, drive brand and product growth, as well as a positive and profitable sales trajectory for Professional Filter overall. Key Accountabilities and Responsibilities The Vice-President Sales, Professional Filter leads the Professional Filter sales team and is responsible for driving market growth and a profitable P&L. The foundation has been laid, and the Vice-President Sales will bring the ability to step change growth through new strategic endeavors, new and expanded channels to market and new products where needed. Key accountabilities and responsibilities are: 1. Sales Strategy & Customer Growth: Develop and lead the North American sales strategy for Professional Filter. Build strong relationships with existing customers and targeted new prospects to support steady growth and achieve annual sales targets. Strengthen the Vivreau brand and product presence to expand market penetration in key segments. 2. Market Insight & Go‑to‑Market Development: Monitor market trends, customer needs, and competitive activity to guide sales priorities across all channels. Identify new customers, partners, and channel opportunities, and address gaps in products or capabilities that limit growth. Use industry networks to gain insights and support effective go‑to‑market plans. 3. Team Development: Lead the Professional Filter Sales Team to drive growth. Build a high performing team and support and drive talent development. 4. Product Development: Understand water characteristics and its relationship to filtration, food and equipment. Collaborate with BRITA SE Product Management members and business unit leaders to identify and close product gaps and identify OEM partners where needed. Share market insights for North America. Collaborate with North American Marketing and other team members to develop IoT related product extensions and a direct to business solutions through an online channel. 5. Extended Market Collaboration: Work with the extended business development group of Vivreau to collaborate on opportunities to create synergies between the North American Business Segments of Professional Filter and Dispenser through food service and other joint opportunities. Share ideas, market knowledge and insights, and customer opportunities to expand market reach and joint success. 6. Collaborate with Liaise Cross Functionally: Collaborate with other key players in Mavea and Vivreau, such as Marketing, Supply Chain and Finance, to enable a superior customer experience across the organization.

Requirements

Bachelor’s degree in Business, Sales, Marketing, Engineering, or a related field (MBA or relevant advanced degree is an asset but not required).
Strong commercial background with proven experience in B2B environments.
Strong sense of ownership, accountability, and customer-centric thinking.
Curious, open to learning, and comfortable diving into new technical topics.
Practical, hands‑on working style suited for a growing business.
Demonstrated ability to lead, inspire and develop a sales team.
Experience building structure, setting priorities, and supporting a growing organization.
Comfortable coaching team members and building a positive team environment.
Demonstrated and feeling comfortable working in a matrix organization within an international organizational setup
Experience creating and executing a clear sales strategy.
Ability to open new customers, channels, or partnerships based on market insights.
Comfortable working with pricing, margin, and commercial decision‑making.
Significant experience (8–10+ years) in B2B sales leadership, ideally within: equipment, consumables, or component-based industries, foodservice or hospitality solutions, distribution-driven businesses, or other technical or value added products sold through channel partners.

Nice To Haves

MBA or relevant advanced degree is an asset but not required
Experience working with distributors, OEMs, or national accounts is beneficial but does not need to be narrowly in water filtration or coffee/food equipment.
Technical understanding of water, filtration, or equipment can be learned — curiosity and technical aptitude matter more than prior specialization.

Responsibilities

Develop and lead the North American sales strategy for Professional Filter.
Build strong relationships with existing customers and targeted new prospects to support steady growth and achieve annual sales targets.
Strengthen the Vivreau brand and product presence to expand market penetration in key segments.
Monitor market trends, customer needs, and competitive activity to guide sales priorities across all channels.
Identify new customers, partners, and channel opportunities, and address gaps in products or capabilities that limit growth.
Use industry networks to gain insights and support effective go‑to‑market plans.
Lead the Professional Filter Sales Team to drive growth.
Build a high performing team and support and drive talent development.
Understand water characteristics and its relationship to filtration, food and equipment.
Collaborate with BRITA SE Product Management members and business unit leaders to identify and close product gaps and identify OEM partners where needed.
Share market insights for North America.
Collaborate with North American Marketing and other team members to develop IoT related product extensions and a direct to business solutions through an online channel.
Work with the extended business development group of Vivreau to collaborate on opportunities to create synergies between the North American Business Segments of Professional Filter and Dispenser through food service and other joint opportunities.
Share ideas, market knowledge and insights, and customer opportunities to expand market reach and joint success.
Collaborate with other key players in Mavea and Vivreau, such as Marketing, Supply Chain and Finance, to enable a superior customer experience across the organization.