Vice President - PR & Social Media Maverick Creative

Finn Partners•New York, NY

17d•$100,000 - $120,000•Hybrid

About The Position

The Maverick Creative team is seeking a savvy Vice President for our growing travel and luxury lifestyle consumer business. We are looking for someone who: Has big ideas and can manage a dynamic and growing team. Can provide strategic counsel to clients, develop and execute integrated PR plans that incorporate all forms of promotion from media relations, influencer marketing, organic social media, content creation and events. Has a strong executive presence and demonstrated leadership skills, and is eager for an opportunity to manage, mentor and inspire a vibrant team in productive and meaningful ways Is business savvy and knows the luxury and lifestyle travel and consumer industries intimately Has experience with high level client relations Is excited to collaborate across agency channels globally and nationwide Participates in all aspects of new business development including research, audits, proposal development and pitch presentations Maintains high-level editorial/journalistic/media contacts and influencer relationships Is an excellent writer/storyteller. Loves to share their knowledge internally and with clients to keep them on-trend and ahead of the curve Leads and develops best practices to implement and integrated social media into our core service offerings. Positions the agency as an innovator in the social media space, serving as an active spokesperson representing the firm on conferences/panels, develop bylined articles, blogs, etc., and identify award opportunities A person who is inclusive and supportive of others Can manage expectations of managers and manage compassionately to direct reports allowing for a productive and free flow of information to make the team and ultimately the entire agency better. We are seeking a seasoned pro. The ideal candidate will know how to craft, execute and manage integrated PR and social campaigns for an amazing portfolio of high-profile clients. They will have a firm grasp on how to integrate social media, influencer marketing, and content creation within public relations efforts for holistic, cross-channel communications. Beyond skills in mastering client counsel, and designing creative integrated PR and social campaigns, this candidate will have an aptitude for spirited leadership and team engagement. There will be ample opportunities to lead, mentor and grow a savvy and collaborative team. As a natural networker with proven experience managing high-level client relationships, this candidate will be a true leader and an excellent communicator with a dynamic presence and innate passion for the integrated communications landscape and emerging industry trends. A successful VP will have a creative mind and a proven track record of executing PR campaigns, generating results, and cultivating media relationships, and experience with high-level management of influencer activations and social media campaigns. Effectively managing a small, growth-oriented team, along with excellent problem-solving, organizational, and client/team communication skills are vital to this role. About Maverick Creative: Maverick Creative is a collaborative and fun place to work, but don’t take our word for it. We’ve been voted Best Travel PR Agency in PR Net’s Next Gen Awards for the past 3 years - recognized for our innovative and modern approach to storytelling for travel and hospitality brands. As part of FINN Partners, the Maverick Creative team enjoys global agency benefits and perks alongside Maverick’s boutique approach to client services and team culture.

Requirements

A degree and 7+ years of public relations and social media/influencer marketing strategy experience, or comparable employment experience.
Strong client relations skills
Proven media and influencer relationships
Strong written communication skills
Demonstrated track record of developing and executing successful client campaigns
Past PR experience with the travel, hospitality and/or luxury lifestyle industries
Effectively managing a small, growth-oriented team, along with excellent problem-solving, organizational, and client/team communication skills

Nice To Haves

Photography and editing skills are a bonus but not a requirement.

Responsibilities

Provide strategic counsel to clients
Develop and execute integrated PR plans that incorporate all forms of promotion from media relations, influencer marketing, organic social media, content creation and events
Manage, mentor and inspire a vibrant team
Collaborate across agency channels globally and nationwide
Participate in all aspects of new business development including research, audits, proposal development and pitch presentations
Maintain high-level editorial/journalistic/media contacts and influencer relationships
Lead and develop best practices to implement and integrated social media into our core service offerings
Position the agency as an innovator in the social media space, serving as an active spokesperson representing the firm on conferences/panels, develop bylined articles, blogs, etc., and identify award opportunities
Manage expectations of managers and manage compassionately to direct reports allowing for a productive and free flow of information