Social Media & PR Intern

Backroads • Berkeley, CA

17h • Onsite

About The Position

The Social Media & PR Intern will play a key role in supporting the Marketing and Public Relations teams through content creation, storytelling and media research . In this role, you'll help craft engaging social content for Instagram, Facebook and Pinterest, write compelling copy, and stay on top of trends to help shape our content strategy. On the PR side, you’ll research media opportunities, help maintain press lists , draft pitches and support the coordination of influencer and ambassador collaborations. You may also contribute to drafting press materials, monitoring press coverage , gathering assets for media requests and pitching the media .

Requirements

• Currently enrolled at an accredited university or college, majoring in Marketing, Communications, Public Relations, or a related field .
• Strong knowledge of social media platforms, including TikTok, Instagram, Facebook, and Pinterest, with an understanding of trends and best practices.
• Interest in and/or experience with PR, media outreach, or influencer collaborations
• Creative mindset with excellent written and verbal communication skills, and a passion for storytelling and connecting with audiences.
• Excellent written and verbal communication skills.
• Passion for travel and the Backroads' mission.

Responsibilities

• Creating fresh, innovative content primarily for Instagram, Facebook and Pinterest .
• Assembling, publishing and scheduling social posts across platforms while maintaining a consistent brand voice.
• Staying up to date on social media and PR trends, best practices, and industry news - and bringing forward ideas to strengthen our content and outreach strategies.
• Supporting PR activities such as researching media opportunities, maintaining press lists and assisting with media outreach.
• Helping source, review and organize visual assets for both social content and PR needs.

What This Job Offers

• Job Type: Full-time
• Career Level: Intern
• Education Level: No Education Listed
• Number of Employees: 501-1,000 employees