Vice President Paid Media

Express•Columbus, OH

About The Position

PHOENIX Retail, LLC is a retail platform operating the Express and Bonobos brands worldwide. About Express Express is a multichannel apparel brand dedicated to a design philosophy rooted in modern, confident and effortless style whether dressing for work, everyday or special occasions. Since its launch in 1980, the brand has embraced a design philosophy rooted in modern, confident and effortless style. Express ensures you look and feel your best, wherever life takes you. The Company operates over 400 retail and outlet stores in the United States and Puerto Rico, the express.com online store and the Express mobile app. About Bonobos Our Bonobos menswear brand is known for being a style instigator and offering perfect-fit risks through our innovative retail model and personalized experience. Launched online in 2007 with its signature line of chinos, Bonobos now offers a variety of styles available to order online and to try on at any one of our 50 Guideshop locations and at www.bonobos.com . Our Guideshops are in-real-life stores that deliver one-on-one service and expert fit advice. Don't think traditional retail, Bonobos is something you haven't seen before. POSITION OVERVIEW The VP, Paid Media is responsible for leading enterprise-wide paid media strategy across Express and Bonobos—driving profitable customer acquisition, accelerating revenue growth, and strengthening customer file health across the portfolio. This leader owns the full paid media ecosystem, including channel strategy, investment allocation, performance optimization, agency management, and capability development. The role sits at the intersection of brand, performance, analytics, and finance—ensuring media investments deliver measurable ROI while fueling long-term brand equity and market share growth. As a core marketing leader, the VP of Paid Media partners cross-functionally to align acquisition strategy with merchandising priorities, promotional calendars, ecommerce performance, and retail traffic objectives.

Requirements

15+ years of progressive marketing experience, with significant leadership in paid media and digital acquisition.
5–7+ years leading high-performing teams and managing enterprise-level budgets.
Deep expertise across Google Ads, Meta Ads Manager, DSPs, affiliate platforms, and programmatic ecosystems.
Proven track record driving profitable customer acquisition and scalable revenue growth in retail or consumer brands.
Strong financial acumen with experience managing large, complex media investments.
Bachelor’s degree in Marketing, Business, or related field; MBA preferred.

Nice To Haves

Experience operating within multi-brand or matrixed environments preferred.

Responsibilities

Enterprise Paid Media Strategy & Investment Define and lead annual and long-range paid media strategies across Express and Bonobos.
Own paid media budget allocation and channel mix decisions to maximize revenue, contribution margin, and lifetime value.
Develop scalable investment frameworks that balance new customer acquisition with retention and reactivation.
Establish clear guardrails for CAC, ROAS , LTV:CAC, incrementality, and payback periods.
Customer File Growth & Acquisition Develop and execute strategies that significantly expand the new customer file across both brands.
Partner with Customer Marketing & Strategy to ensure paid acquisition aligns with lifecycle, loyalty, and CRM efforts.
Identify and scale high-quality audience segments that drive long-term value, not just short-term volume.
Performance Optimization & Analytics Oversee rigorous measurement frameworks across ROI, CPA, ROAS , CAC, incrementality, and contribution margin.
Partner with Analytics and Decision Science teams to evolve attribution, incrementality testing, and media modeling.
Continuously test, learn, and scale across creative, audience targeting, bidding strategies, and channel expansion.
Deliver executive-ready reporting and forward-looking performance insights.
Channel Leadership & Media Ecosystem Oversee all paid channels including Paid Search (SEM), Paid Social, Display, Programmatic, Affiliate, Influencer Performance, and emerging platforms.
Evaluate and expand into new channels or formats that drive competitive advantage.
Own agency partnerships and vendor relationships, ensuring accountability, innovation, and performance discipline.
Guide in-house vs. agency structure decisions to maximize agility and expertise.
Cross-Functional Leadership Partner closely with eCommerce, Brand Marketing, Creative, Merchandising, Planning, Retail, Finance, and Customer Marketing teams.
Align media strategy with product launches, seasonal campaigns, promotional events, and inventory priorities.
Ensure creative testing and performance insights inform brand storytelling and content strategy.
Market Share & Competitive Intelligence Conduct competitor and market analysis to inform media strategy and brand positioning.
Identify opportunities to increase share of voice, share of market, and long-term brand awareness.
Monitor category and consumer trends to proactively evolve acquisition strategies.
Team Leadership & Organizational Development Lead, mentor, and scale a high-performing paid media organization across brands.
Establish clear performance standards, growth paths, and functional excellence.
Foster a culture of accountability, innovation, and data-driven decision-making.