Senior Vice President, Earned Media
About The Position
As a global communications consultancy with 100 years of experience, Ketchum is a trusted partner who is equal parts creative and analytical. Ketchum is a place where all perspectives and points of view are welcome and encouraged. We are a collection of communications specialists, content creators, creatives, researchers, data analysts, media pros, digital strategists, issues and crisis counselors, and tech nerds. And we love when those worlds collide to create the very best teams and solutions for our clients. We work with the world’s leading brands, emerging start-ups, and everything in between. We are beyond proud to have created some of the most celebrated and award-winning campaigns in our industry. We’re just crazy enough to think we can impact the world – and how it responds to ideas – through communication. We encourage our employees to be curious, brave, inspiring, and a force for good. Let’s talk. Come belong at Ketchum! Overview: We are looking for a Senior Vice President to join our award-winning agency in providing strategic earned media counsel while crafting some of the most creative and compelling storylines across our corporate portfolio. We are primarily looking for a candidate who can work with business and ‘corpsumer’ media and has an understanding of the current media landscape and what it takes to tell a company’s story today. . This person isn't afraid to think outside-the box and will have deeply rooted media connections across tier one outlets.
Requirements
- BS/BA degree in marketing, media, communications, business or related field and a minimum of twelve years of combined public relations, marketing communications, or media experience.
- Demonstrated success in senior level media relations including a strategic understanding of all channels (including social media, video, and content partnerships) in relation to media mix. Ability to quickly become knowledgeable of Ketchum’s proprietary tools and apply those tools and technology to client work.
- Ability to share media related insights and trends with teams and clients in order to mobilize, develop and motivate.
- Strong quantitative and analytical abilities.
- Proven ability to make a professional and positive impression with senior management within client organizations.
- Ability to multi-task, prioritize, meet deadlines and keep manager and team effectively updated on task progress.
- Excellent verbal, written, project management and presentation skills.
Responsibilities
- Serve as senior counsel to designated clients and account teams
- Develop a consultative relationship between team members, account teams and key client contacts to include regular and proactive one-on-one interactions, and direct correspondence with teams and clients
- Ability to quickly synthesize what it takes to make a story mediable and in a fast changing landscape
- Have an established network of relationships and contacts across the corporate and business landscapeSecure placements in tier one outlets across print, online, broadcast and new media formats
- Willingness to travel for client media engagements
- Play a leadership role on the media specialty team, helping to shape the agency perspective on media relations and strategy as an agency media expert.
- Play a leadership role with the Earned Media Team both in the office and virtually to reinforce the values of our team
- Internally and externally increase visibility for best practices, trends, developments in media relations
- Willingness to manage team members and to mentor staff across teams
- Nurture and foster media relationships and proactively share feedback and insights with clients and teams.
- Responsible for managing feedback, expectations and results for projects with assigned practices, and for continuing to evolve and establish feedback standards
- Seek incremental business opportunities with existing account teams/clients
- Function as a key player in pursuing new business opportunities and in leading the media strategy portion of the proposal and presentation processes.
Benefits
- Robust benefits program, effective within 30 days of hire
- Paid maternity/paternity leave
- Family Forming Benefits
- Employee Recognition Program
- Generous paid time off includes vacation, wellness, and extended holiday schedule
- Various development opportunities to enhance personal and professional life
- Tuition reimbursement
- Monthly Cell Phone & Wi-Fi reimbursement
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Number of Employees
101-250 employees
