Vice President, Paid Media Strategy

Warner Music Group•Los Angeles, CA

85d•Onsite

About The Position

At Warner Music Group, we’re a global collective of music makers and music lovers, tech innovators and inspired entrepreneurs, game-changing creatives and passionate team members. Here, we turn dreams into stardom and audiences into fans. We are guided by three core values that underpin everything we do across all our diverse businesses: ● Curiosity: We do our best work when we’re immersing ourselves in culture and breaking through barriers. Curiosity is the driving force behind creativity and ingenuity. It fuels innovation, and innovation is the key to our future. ● Collaboration: Making music and bringing it to the world is all about the power of originality amplified by teamwork. A great idea, like a great song, travels globally. We ignite passions and build connections across our diverse community of artists, songwriters, partners, and fans. ● Commitment: We pursue excellence for our team and our talent. Everything in music starts with a leap into the unknown, and we’re committed to keeping the faith, acting with integrity, and delivering on our promises. WMG is home to a wide range of artists, musicians, and songwriters that fuel our success. That is why we are committed to creating a work environment that actively values, appreciates, and respects everyone. We encourage applications from people with a wide variety of backgrounds and experiences. Consider a career at WMG and get the best of both worlds – an innovative global music company that retains the creative spirit of a nimble independent. We are seeking a highly organized and proactive Vice President, Paid Media Strategy to join Warner Music Group’s Global Marketing team. The VP of Paid Media Strategy is responsible for setting the global vision for Warner Music Group’s paid media efforts, ensuring consistent execution, innovation, and measurable impact across all priority artist campaigns. This role oversees the strategic integration of two key pillars: the value delivered through inventory received from our global platform partnerships and the direct cash investment managed by Global Marketing. As the leader of both pillars, the VP aligns all digital investment with broader marketing and audience growth objectives, drives strategic media partnerships, and ensures world-class execution across platforms and territories. Working closely with the leaders of Marketing Enablement and Marketing Intelligence, this role also supports the development of ROI frameworks for paid media, manages external vendor relationships, and contributes to requirements for internal tool development. This role also provides strategic thought leadership, anticipating industry trends, emerging platforms, and shifts in consumer behavior to shape long-term paid media strategy, and acts as a thought leader internally to influence broader marketing, commercial, and product strategies.

Requirements

10+ years in digital and paid media, including 3+ years leading senior teams and cross-functional groups across regions.
Deep expertise in multi-channel paid media strategy (Meta, YouTube/Google, TikTok, DSPs, and emerging platforms) with strong knowledge of media buying, optimization, and performance measurement.
Proven track record building and scaling global media operations within music, entertainment, or culturally driven consumer brands.
Skilled at bridging high-level strategy with hands-on execution, leading both vision-setting and operational refinement.
Experienced navigating complex matrix organizations across multiple time zones and markets.
Exceptional communication, stakeholder management, and cross-cultural collaboration skills.

Nice To Haves

Global experience across multiple international regions, including the US and UK, is a plus.

Responsibilities

Strategy & Vision Establish and develop the worldwide paid media structure that directs campaign strategizing, audience segmentation, and platform allocation in all regions.
Collaborate with Finance and Marketing Analytics to track return on investment, improve budget allocation, and set up international media evaluation and attribution frameworks.
Establish objectives and achievements for all paid and platform activities, including value baselines, performance benchmarks and OKR's.
Monitor the competitive landscape to identify new opportunities and risks in digital advertising and platform partnerships.
Design and be responsible for a hybrid in-house and offshore/nearshore structure to deliver ad operations cost-effectively and at scale.
Leadership & Team Development Lead, develop, and mentor senior media staff, including the Director of Platform Inventory and Paid Media Managers, ensuring alignment, innovation, and consistent execution globally.
Be a visible, inclusive leader within WMG’s global marketing community, fostering mentorship, career development, and upskilling of paid media teams while promoting a globally-minded culture.
Campaign Strategy & Integration Oversee the integration of paid media campaigns, including both platform-delivered value and direct GM spend, ensuring unified global impact.
Partner with the SVP of Global Priorities to pace and manage the global paid media budget.
Partner with Global Marketing peers (Creator, Direct-to-Fan, Playlisting) and analytics teams to ensure campaigns align with broader objectives and lifecycle strategies.
Ensure compliance with platform policies, data privacy laws, and artist brand standards.
Partnerships & Platform Strategy: Build and maintain senior-level relationships with platforms (e.g., Meta, YouTube, TikTok) to drive innovation, unlock new ad formats, and enhance value delivery.
Act as a key strategic point of contact for platform partners, finding opportunities for additional inventory, editorial features, or co-marketing initiatives.
Innovation & Optimization Drive adoption of new tools, technologies, and ad formats to enhance campaign effectiveness.
Refine global media operations and workflows to ensure consistent execution while allowing for local market adaptability.
Lead adoption of emerging ad tech (e.g., AI-driven optimization, programmatic automation, creative AI) to maintain a competitive edge.
Collaborate with Marketing Enablement and Marketing Intelligence teams to establish value approach, lead all aspects of vendor selection, and coordinate global tool improvement.