Vice President of Supplement Sales

Mercola•Cape Coral, FL

20h•Hybrid

About The Position

This role offers the opportunity to build and drive significant revenue growth for supplements across all sales channels. It emphasizes ownership, impact, and creating lasting results rather than simply managing existing growth. The individual will be responsible for expanding distribution, opening new accounts, deepening existing relationships, and activating broker and distributor networks. The position requires a focus on defining how products scale and setting new standards for growth, with a direct impact visible in sales numbers and market presence. It is a high-impact role with autonomy to build and execute strategy in a performance-driven environment, where growth happens because of the individual's efforts.

Requirements

Proven CPG sales leadership experience (supplements, nutraceuticals, food/beverage, or consumer health)
Demonstrated success driving revenue across retail, wholesale, and/or DTC
Experience managing broker networks and distributor relationships
Track record with measurable performance (revenue targets, growth rates, territory size)
Deep understanding of retail dynamics, pricing, and margins
Strong identity as a sales leader with a focus on results

Nice To Haves

Experience in supplements or nutraceuticals
Existing relationships with key retail partners
Experience scaling brands through broker networks
Familiarity with Shopify or DTC environments
National or multi-regional sales leadership experience

Responsibilities

Own and deliver on total revenue targets across retail, wholesale, and DTC channels
Drive consistent year-over-year sales growth and performance
Expand distribution across national retailers, natural products channels, and independent stores
Open new accounts while deepening and expanding existing relationships
Build, manage, and activate broker and distributor networks
Drive DTC revenue in partnership with performance marketing teams
Manage pipeline, forecasts, and performance reporting with accountability
Execute quickly to close deals and increase product velocity

Benefits

Opportunity to own and drive significant revenue growth
High-impact role with direct visibility into results
Autonomy to build, expand, and execute strategy
Performance-driven environment with meaningful upside
Medical, Dental, and Vision coverage
Accident, Hospital Indemnity, and Critical Illness
Employee Assistance Program (EAP)
Employer Paid Life and AD&D Insurance
Optional Supplemental Life and AD&D Insurance
Short- and Long-Term Disability Insurance
Flexible Spending Accounts
Health Spending Accounts
Dayforce Wallet – get paid as you earn
Employee Discount
Retirement Planning (401k with matching contribution)
Pet Insurance
Wellness Program Offerings
Paid Time Off, accrued per pay period based on years of service, starting at 25 days annually
9 Paid Holidays per year, including 1 floating holiday