Vice President of Stationary Sales

Ashley Furniture Industries•Mesquite, TX

25d

About The Position

The Vice President of Stationary Furniture Sales is responsible and accountable for establishing and driving execution of business priorities specifically focused on Ashley's stationary furniture segment. This senior leadership position will develop and implement strategic initiatives to expand Ashley's presence in the stationary furniture market while ensuring profitable growth and market dominance. The role demands creating and nurturing a culture of success with a specialized focus on stationary furniture sales achievement and market penetration. This position oversees the complete stationary furniture sales organization, responsible for enhancing the stationary furniture brand portfolio, creating alignment within the specialized sales team, developing stationary furniture sales talent, and executing competitive sales strategies aimed at dominating the stationary furniture market segment.

Requirements

10+ years of progressive sales leadership experience
Minimum 5 years specific experience in stationary/casual furniture industry
Strong background in establishing strategic manufacturing partnerships and implementing successful product sourcing initiatives
Proven track record of driving seasonal sales programs
Demonstrated success in managing multi-territory sales operations
Deep understanding of stationary furniture market dynamics
Strong knowledge of materials and construction specific to stationary furniture
Advanced strategic planning and execution capabilities
Superior communication and presentation skills
Proficiency in CRM and sales management software

Nice To Haves

MBA or advanced degree preferred
Additional certifications in stationary/casual furniture industry beneficial

Responsibilities

Develop and execute comprehensive sales strategies specifically for stationary furniture product lines
Analyze market trends, seasonal patterns, and competitive landscape in the stationary furniture segment
Create and implement territory-specific sales plans aligned to stationary living trends
Establish and maintain relationships with key retailers and distributors specializing in stationary furniture
Lead and develop a specialized stationary furniture sales team across multiple territories
Set and achieve revenue targets for the stationary furniture division
Develop promotional strategies that maintain competitiveness while ensuring profitability
Collaborate with product development teams to influence stationary furniture design based on market feedback
Identify opportunities for product line expansion based on consumer trends and market demands
Analyze seasonal buying patterns and adjust strategies accordingly
Monitor industry innovations in materials and design specific to stationary furniture
Build and lead an engaged team specialized in stationary furniture sales
Provide ongoing training specific to stationary furniture products, materials, and maintenance
Develop and implement performance metrics specific to seasonal sales cycles
Create and maintain a high-performance culture focused on stationary living solutions