Vice President of Sales

Cascade Designs Inc • Reno, NV

16h • Hybrid

About The Position

Want to work and play in the foothills of the Sierra Nevada Mountains? Cascade Designs, home to MSR, Therm-a-Rest, Platypus, SealLine, Packtowl and Varilite, is now headquartered in Reno, NV. Just over an hour from Lake Tahoe with 300 days of sunshine each year, this is the perfect work and play destination for outdoor adventurers at every level. We are seeking passionate, driven, curious people who not only love the outdoors but strive to bring the same passion and curiosity into their work with them every day. Our Brands: Therm-a-Rest, MSR, Platypus, SealLine, PackTowl, VariLite We are currently seeking a Vice President of Sales To apply please visit to Noto Group: https://jobs.notogroup.com/jobs/vp-of-sales-39936742698 Reporting to the President, the Vice President of Sales will lead our premium outdoor product brands into its next phase of growth. The ideal leader brings a deep understanding of the outdoor lifestyle market, exceptional team leadership and collaboration, a data-driven approach to business, and a passion for driving sales and strong customer relationships. This role blends strategy, cross divisional leadership, brand building and driving profitability while honoring the quality and authenticity that define our brands.

Requirements

• 15+ years of sales leadership experience ideally in outdoor products or lifestyle brands.
• 10+ years of people management experience in developing world class sales teams.
• Proven track record of driving revenue growth while protecting brand equity and premium market position.
• Expertise in managing multi-channel sales strategies (wholesale, retail, direct to consumer, military, and e-commerce).
• Strong analytical and strategic planning skills; proficiency in leveraging technology and AI-driven tools.
• Exceptional negotiation and relationship management skills with top-tier retailers and partners.
• Passion for the outdoors and an authentic connection to the lifestyle and community.
• Experience overseeing CRM platforms such as Salesforce.
• Bachelor’s degree required, MBA or equivalent preferred.

Responsibilities

• Strategic Vision & Market Growth: Develop and execute a comprehensive sales strategy that grows our market share across retail, e-commerce, military, government, medical and international markets while maintaining the integrity of our premium positioning.
• Data-Driven Leadership: Use insights and analytics to forecast demand, interpret inventory levels, identify market trends, and optimize pricing, distribution, and channel performance.
• Operational Excellence: Develops compelling and consistent go-to-market strategies and execution. Streamlines processes to ensure operational consistency through accurate forecasting and demand planning.
• Adaptability & Resourcefulness: Thrive in a dynamic market environment — responding to shifting customer preferences, competitive pressures, and evolving technologies.
• Customer Centric Mindset: Build strong relationships with key accounts and the sales force to strengthen long-term loyalty.
• Financial Acumen: Understand key financial drivers, build accurate forecasts, and make sales decisions that support revenue growth and protect margins.
• Cross-Functional Partnership: Collaborate closely with Marketing, Product Design, and Operations to align storytelling, channel strategy, go-to-market launches and customer experience
• Passionate compelling sales leader that enhances loyalty and engagement.
• Deep understanding of the outdoor market and competition.
• A compelling personable style with established relationships across the industry.
• Creates successful programs and incentives to drive the business
• Exceptional product savvy represents market trends and needs internally for consistent product launches.
• Applies product knowledge to tell compelling stories about craftsmanship, design, and performance to increase market share.
• Lead negotiations with premium retailers, distributors, and brand partners.
• Leverage AI and digital tools to enhance forecasting, personalization, and sales team productivity.
• Coach and mentor a high-performing sales organization that reflects our brand’s values and passion for the outdoors.
• Hire strategically, ensuring alignment with company culture and long-term growth objectives.
• Lead with empathy, emotional intelligence, and authenticity, fostering collaboration across teams.
• Lead by example, setting clear expectations, celebrating success, and cultivating grit and resilience within the team.
• Encourage innovation and continuous improvement to stay ahead in a competitive outdoor market.
• Consistent connection and engagement to listen and support the sales force internally and externally, as well as cross divisional partners.

Benefits

• 3 weeks paid time off per year
• 10 paid holidays
• 3 Floating holidays
• Great health benefits (medical, dental, vision)
• 401(K) with company matching
• Life insurance paid by Cascade Designs
• Activity Gear Loaner Program and discounts on products purchased through Pro Deals
• $100 to spend on Cascades Designs products and an employee discount on all Cascade Designs gear!

What This Job Offers

• Job Type: Full-time
• Career Level: Executive
• Number of Employees: 501-1,000 employees