Vice President of Sales and Marketing

Separators, Inc.•Indianapolis, IN

3d•$170,000•Onsite

About The Position

The Vice President of Sales & Marketing will serve as a key member of the executive leadership team, responsible for driving revenue growth, expanding market presence, and strengthening customer relationships within the industrial separation equipment sector. This role, based in our Indianapolis office, provides strategic leadership to all sales, marketing, and customer development functions, with an emphasis on Sandler selling techniques, data‑driven decision-making, and a strong culture of accountability and performance. The ideal candidate brings deep experience leading technical sales organizations, demonstrated success growing aftermarket and service offerings, and proven ability to develop teams, customers, and markets.

Requirements

Bachelor’s degree in business, Engineering, or related field preferred; MBA a plus.
10+ years of progressive sales and marketing leadership experience, ideally in industrial equipment, separation technologies, sanitary processing equipment, or related technical markets.
Experience with centrifuges or industrial separation equipment is strongly preferred.
Proven success leading sales engineering teams and aftermarket/service sales.
Demonstrated proficiency with Sandler sales methodology.
Strong strategic planning, analytical, and organizational skills.
Excellent verbal, written, and presentation skills.
Proficiency in Microsoft Office and CRM platforms (Dynamics preferred).
Ability to travel up to 50%.

Nice To Haves

MBA a plus.
Experience with centrifuges or industrial separation equipment is strongly preferred.
Proficiency in Microsoft Office and CRM platforms (Dynamics preferred).

Responsibilities

Provide overall leadership and direction for the company’s sales function covering equipment sales, service, parts, remanufacturing, and aftermarket support.
Develop, implement, and refine a comprehensive sales strategy aligned with company growth objectives.
Utilize Sandler selling principles to elevate sales discipline, drive consistency, and improve win rates across the team.
Coach, mentor, and lead regional sales managers and inside sales coordinators to maximize performance and customer value.
Establish and monitor meaningful KPIs and performance metrics to ensure sustained growth and accountability.
Lead recruitment, onboarding, training, and performance management processes for the sales team.
Demonstrate, promote, and manage in accordance with Separator’s core values of Customer Service, Continuous Improvement, Mutual Respect, Integrity, and Trust.
Personally manage select major accounts and high‑impact customer relationships.
Support the sales team in developing strong, long-term customer relationships built on trust, reliability, and value.
Ensure alignment of customer needs with operational capabilities and project delivery expectations.
Direct all marketing functions, including strategy development, brand positioning, customer segmentation, campaign execution, and digital presence.
Identify new customers, markets, and applications for separation equipment, service, and parts.
Oversee the creation of impactful marketing tools, content, and communication materials.
Continuously evaluate the effectiveness and ROI of marketing initiatives, adjusting strategy as needed.
Monitor industry trends, competitive activity, and emerging technologies to identify opportunities and risks.
Develop and maintain annual and rolling 12‑month sales and marketing strategic plans that drive revenue, expand market share, and strengthen the company’s competitive position.
Recommend tactical and strategic adjustments based on market feedback and industry dynamics.
Maintain and optimize pricing structures, discount frameworks, and margin objectives.
Balance competitiveness with profitability to support sustainable long-term growth.
Collaborate closely with operations and finance to ensure accurate forecasting, budgeting, and cost management.
Partner collaboratively with operations to ensure seamless project delivery and high customer satisfaction.
Provide support to the Technical Support Group to enhance customer experience, drive revenue growth, and reduce warranty exposure.
Communicate strategy, goals, and expectations effectively across the organization.