Vice President of Programmatic & CTV Ad Operations
About The Position
We are seeking a strategic and experienced Vice President of Programmatic & CTV Ad Operations to lead our expanding programmatic and Connected TV (CTV) advertising practice. Reporting directly to the executive leadership team, this role will oversee the end-to-end operations, strategy, and team management for programmatic campaigns, with a strong emphasis on CTV/OTT channels. You will drive revenue growth, optimize campaign performance, and scale our capabilities in a rapidly evolving digital landscape. This is a full-time leadership position based in Boston, MA, with hybrid work options and opportunities for professional growth in a collaborative, high-impact environment.
Requirements
- 10+ years of experience in digital ad operations, with at least 5 years focused on programmatic advertising and CTV/OTT.
- Proven leadership experience managing ad ops teams in an agency or high-volume environment.
- Deep expertise with major programmatic platforms (DSPs, SSPs like Magnite, PubMatic), ad servers (e.g., Google Ad Manager), and CTV ecosystems.
- Strong analytical skills with proficiency in tools like Google Analytics, Tableau, or similar for performance reporting and optimization.
- Track record of scaling programmatic revenue and delivering measurable client results.
- Excellent communication and stakeholder management skills, with experience presenting to clients and executives.
- Bachelor's degree in Marketing, Advertising, Business, or a related field; advanced degree preferred.
- Passion for data-driven marketing and staying ahead of trends in programmatic, CTV, and addressable media.
Responsibilities
- Lead the programmatic and CTV ad operations team, including trafficking, optimization, yield management, and reporting.
- Develop and execute advanced programmatic strategies across DSPs (e.g., The Trade Desk, DV360, Amazon DSP), SSPs, and CTV platforms to maximize ROI for clients.
- Oversee campaign setup, execution, pacing, troubleshooting, and performance analysis for display, video, and CTV inventory.
- Collaborate with paid media, client services, and analytics teams to integrate programmatic/CTV efforts with broader digital strategies (e.g., paid search, social, SEO).
- Manage vendor relationships, negotiate deals, and evaluate new ad tech partners to enhance capabilities in programmatic guaranteed, private marketplaces, and open exchanges.
- Drive innovation in CTV advertising, including audience targeting, measurement, and cross-channel attribution.
- Establish best practices for ad operations, including quality assurance, brand safety, fraud prevention, and compliance (e.g., privacy regulations).
- Mentor and build a high-performing team, fostering a culture of curiosity, integrity, and continuous improvement.
- Provide thought leadership on industry trends, contributing to client pitches, agency marketing, and internal training.
Benefits
- Paid Time Off. Receive generous paid vacation benefits that increase each year you’re with us, 12 Company Holidays, and Summer Fridays from Memorial Day through Labor Day.
- 401K + Match. 401K plan with 4% Safe Harbor employer match after one year of employment and financial literacy services provided through our retirement provider.
- Life Insurance Benefit. No-cost coverage to ensure peace of mind for your family.
- Short Term Disability Benefit. We've got you covered if you need to be OOO with an illness or injury that keeps you out of work.
- Healthcare. Choose from several competitive healthcare plans for you and your family with 80% employer coverage for all medical and dental premiums, 100% employer coverage for vision, and the option to participate in the FSA program.
- Commuter Benefits. Allocate pre-tax funds towards your commute to save up to 40% per year in transportation expenses.
- Continuing Education. Receive a personal budget to attend events and conferences.
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
What This Job Offers
Job Type
Full-time
Career Level
Executive
Number of Employees
101-250 employees
