Vice President of Product, Growth & Monetization

Mural

About The Position

At Mural, growth is how we help teams discover the power of collaboration, experience value quickly, and continue to deepen their impact over time. The Growth & Monetization organization owns the full product-led growth lifecycle, from first touch to long-term engagement and revenue. This organization spans three tightly connected product teams: Growth: Driving new user acquisition, activation, and first-value moments Core (Canvas): Owning the heart of the Mural experience where users collaborate, create, and realize value Engagement: Designing growth loops that retain, re-engage, and expand usage over time Together, these teams ensure Mural grows in a way that is user-centered, sustainable, and deeply connected to real outcomes. As Vice President of Product, Growth & Monetization, you will define and lead Mural’s end-to-end growth strategy, spanning acquisition, activation, engagement, retention, and monetization. Your mission is to build a cohesive, scalable growth system that connects how users discover Mural, experience value in the canvas, and continue to engage, expand, and invest over time. This role sits at the intersection of product strategy, user experience, experimentation, and business impact. You’ll lead multiple teams and leaders, shape company-wide growth priorities, and partner closely with executive leadership to ensure growth is a durable, user-first engine for the business.

Requirements

10+ years of product management experience, with significant hands-on leadership experience owning growth, engagement, or monetization at scale
Proven track record leading multi-team product organizations responsible for user growth and revenue impact
Deep expertise in product-led growth, experimentation, and lifecycle optimization
Strong understanding of how core product experiences (e.g., the canvas) drive engagement and long-term retention
Experience balancing rapid experimentation with long-term product quality and user trust
Exceptional strategic thinking skills, with the ability to connect product decisions to business outcomes
Strong analytical and data fluency, with experience using metrics to guide strategy and investment
Excellent communication and influence skills at the executive level
Passion for building growth systems that are sustainable, ethical, and customer-centered
High agency mindset with a bias toward action, comfortable making decisions with incomplete information and iterating quickly based on results
Proven ability to create urgency, set clear direction, and move teams from insight to execution without waiting for perfect answers
Strong ownership mentality: takes responsibility for outcomes, not just strategy or process
Thrives in fast-moving environments where prioritization, tradeoffs, and timely decisions are essential

Responsibilities

Own the Growth Strategy End-to-End
Define the vision and strategy for product-led growth across acquisition, core usage, engagement, and monetization
Ensure Growth, Core, and Engagement teams operate as a unified system rather than isolated funnels or features
Balance short-term growth opportunities with long-term product quality, trust, and user value
Lead & Scale High-Impact Product Teams
Lead and actively develop senior product leaders across Growth, Core (Canvas), and Engagement
Build strong leadership capacity within your teams, setting clear expectations around ownership, outcomes, and decision-making
Foster a culture of experimentation, customer empathy, and accountability for results
Ensure teams are empowered to move fast while maintaining high product quality
Drive User-Centered Monetization
Own the product strategy for monetization, ensuring revenue growth is aligned with genuine user value
Guide pricing, packaging, and conversion strategies that enhance, not compromise, the user experience
Ensure monetization is thoughtfully integrated across the lifecycle, from first value to long-term expansion
Champion Experimentation & Data-Informed Decision Making
Establish experimentation as a core operating principle across the growth organization
Ensure teams use data, research, and experimentation to validate hypotheses and guide investment decisions
Partner with Data and Analytics teams to define the metrics that matter and ensure clear visibility into performance
Executive & Cross-Functional Leadership
Lead a cross functional team consisting of marketing experts, engineers, analysts and product managers to execute against a growth strategy through the user lifecycle
Partner closely with Design, Engineering, Marketing, Sales, and Customer Success to align growth strategy across the company
Act as a strategic thought partner to executive leadership on growth, PLG strategy, and monetization
Represent growth priorities and tradeoffs clearly and credibly at the executive level