Vice President of Marketing - Restaurants

Leap Brands • Orlando, FL

1d

About The Position

The Vice President of Marketing will be the primary architect of the brand’s growth engine. You are responsible for two distinct funnels: Consumer Growth: Driving high-intent traffic and recurring revenue for our 200+ multi-unit franchise locations. Franchise Development: Positioning the brand to attract high-net-worth multi-unit developers and institutional investors. You are a "Performance Marketer" at heart but a "Systems Builder" by trade. You don't just launch campaigns; you build the playbooks that allow a first-time franchisee to achieve breakeven in record time.

Requirements

• Experience: 10+ years in Marketing, with at least 5 years in a Franchise environment (QSR, Fast Casual, or Service-based).
• Scale: Proven track record of scaling a brand from [50 to 200+] units.
• Tech Savvy: Expert-level knowledge of CRM automation, BI tools (Tableau/PowerBI), and performance marketing platforms.

Nice To Haves

• Education: MBA preferred, but "street-cred" in building high-growth franchise systems is prioritized.

Responsibilities

• Franchisee Performance & Lead Gen Local Store Marketing (LSM): Develop "Business-in-a-Box" marketing toolkits that franchisees can execute with 0% guesswork.
• Customer Acquisition Cost (CAC) Management: Monitor and optimize unit-level CAC to ensure franchisee profitability remains above target margins.
• New Store Openings (NSO): Own the "Grand Opening" playbook.
• MarTech Stack: Manage the integration of CRM, POS (e.g., Toast/NCR), and Loyalty programs to provide a 360-degree view of the customer.
• Digital Footprint: Oversee SEO/SEM, local listings management (Yelp/Google Business), and the brand’s social media presence.
• Reputation Management: Scale systems for monitoring and responding to NPS and customer reviews across all regions.
• Authority Building: Position the CEO and Brand as thought leaders through PR, awards (Franchise 500, etc.), and industry speaking engagements.
• Lead Sourcing: Execute targeted B2B campaigns to attract "Sophisticated Operators" and Private Equity-backed groups.

What This Job Offers

• Job Type: Full-time
• Career Level: Executive
• Education Level: No Education Listed