Vice President of Marketing & Sales - Woodward

POWDR

21d • Onsite

About The Position

Woodward is the global leader in action sports experiences. With a level of passion for the action sports lifestyle that is unmatched, we are dedicated to cultivating an environment where everyone can dream big and find their own path of progression. Our goal is to empower all people to find inspiration in learning new things and gaining diverse perspectives. SUMMARY Woodward was founded to help make learning and progressing at action sports open and accessible to all. But more than that, we built Woodward because we believe there is a great need to help people unlock the power of creativity and independence that exists within us all. Woodward is the global home of Untamed Play. We create spaces, communities, and experiences where kids, teens, and adults can drop in, try new stuff, fail hard, rise harder, and express themselves without limits. We blur the lines between “creative” and “athlete” with immersive sport programming that oozes into art, fashion, music and digital media. THE ROLE The Woodward Vice President of Marketing & Sales leads the brand’s marketing, sales, and experiential strategy. This role: Owns and directs demand creation across customer acquisition, retention, and expansion strategies for the Woodward portfolio. Provides tactical insight into performance marketing, partnerships, pricing, and growth experiments. Connects product, brand, and revenue into one growth engine with oversight on sales. The Woodward Vice President of Marketing & Sales, reporting to the President of Woodward, oversees global brand and sales management for all Woodward business categories, including Mountain Centers, Camps, and Urban Centers. This role also supports brand and marketing integration at select ski resorts. WHAT’S IN IT FOR YOU Join a growing organization that is open minded to innovation, growth and new ways of thinking. Be part of the team that grows the Woodward brand globally through collaboration, challenging the status quo and diverse thinking. Create meaningful impact in the action sports and outdoor communities around the world as the caretaker and developer of the Woodward brand. Compensation: Competitive compensation package including bonus incentives. Winter and Summer access at all Woodward and POWDR locations. Friends & Family Discount Passes and Comps. Discounts on food, retail, and partners like GoPro, Burton, Yeti, Mammut and Subaru. Based in Park City, Utah, this position is a full-time year-round role and is eligible for a robust benefits package that includes health, dental, vision, matching 401(k), annual discretionary bonus, and flexible paid time off. WHAT’S IT ALL ABOUT As Vice President of Marketing & Sales, you'll be responsible for leading some critical areas including the following: Providing leadership and oversight for marketing and sales teams in developing go-to-market strategies with clear ROI metrics. Advancing the brand's mission to reclaim Untamed Play for creative athletes who challenge sport norms. Creating unique experiences that combine action, art, and attitude, supporting a culture of growth and unity. Collaborating across Woodward’s marketing teams and serving as mentor and coach in product, partner, content, and brand marketing.

Requirements

• 10+ years of senior level brand and marketing leadership experience.
• Proven track record of growing revenue through new product development, marketing, branding, and partnerships.
• Strong analytical, big picture thinking and leadership skills to develop brand, marketing and sales campaigns aimed at increasing loyalty, retention, and the lifetime value of guests.
• Proven ability to analyze reports, dashboards, data, business metrics and other tools to make critical decisions and recommendations to help lead the company to achieve its objectives and goals.

Nice To Haves

• Experience working with sales and marketing teams to develop annual strategies and strategic plans that attract new customers and retain existing ones.
• Analyze sales metrics in comparison to the marketing budget to find the profit margin and determine which campaigns were the most effective relative to the cost per acquisition and return on ad spend.
• Collaborate with executives to make high-level decisions regarding the budget and direction of the business.
• Ability to drive the evolution of the brand positioning by bringing it to life in a clear and consistent way that resonates with and motivates our target audiences.
• Excellent time management and organization to meet deadlines.
• Technologically savvy in a variety of marketing channels and software.
• Drives culture & brand impact through enterprise strategic thinking.
• Manages the tension between creative & business results.
• Customer centric marketer who designs immersive and connected Woodward experiences.
• Innovative data driven thinker who challenges the status quo.
• Inspirational leader who prioritizes developing talent, leading the team and partners to produce fresh, innovative work that translates into compelling experiences.

Responsibilities

• Strategic Leadership & Brand Management Lead the development and execution of a unified brand strategy that reflects Woodward’s global position, values, heritage, and commitment to community and inclusivity.
• Serve as the brand guardian, ensuring consistency across all internal and external communications, visual identity, and guest touchpoints.
• Collaborate with executive leadership, POWDR, and other managers and business unit teams to align marketing goals with overall business objectives.
• Lead experiential optimization to modernize our experience and stay relevant with the next generation.
• Represent Woodward within the sport and youth industry.
• Digital Marketing & Innovation Governance Oversight of the marketing teams specifically in their digital marketing efforts in owned products / channels and paid channels.
• Innovation leadership: leveraging AI on content generation, machine learning and key tools for predictive analytics, personalization, and campaign optimization.
• Connecting the Woodward enterprise strategy to a digital roadmap that is customer first.
• Content Strategy & Storytelling Oversight Collaborate with the BU (Business Unit) teams to define the narrative that drives growth, connecting with audience motivations not just product features.
• Align content to revenue goals while supporting seasonal campaigns, brand storytelling, and guest communication.
• Ensure that storytelling is ecosystem based and that all channels (paid, owned and earned) tell one cohesive story.
• Partner with influencers, athletes, and creators to amplify reach and authenticity.
• CRM, Loyalty & Guest Engagement Oversight This leadership role in CRM, loyalty, segmentation, and guest engagement is not about sending emails.
• It’s about owning the customer growth engine.
• Working with teams to define the right strategies for acquisition + engagement + repeat and advocacy.
• Use guest feedback and NPS data to inform marketing and service improvements.
• Media Planning & Performance Marketing With BU Teams, manage media planning and buying across all channels: digital, social, TV, radio, print, and out-of-home.
• Optimize marketing spend through A/B testing, attribution modeling, and real-time performance dashboards.
• Collaborate with agencies and media partners to maximize ROI.
• Social Media & Community Engagement It is not to “run social.” It is to define how social drives brand heat, community, and commercial impact — without letting it become chaotic or disconnected from the business.
• Guide teams to ensure voice consistency, define tone boundaries (what we say / don’t say), prevent trend-chasing that dilutes positioning while aligning social storytelling to brand pillars and strong community guidelines.
• This role serves as channel orchestration leader insuring that social is integrated with paid media, CRM journeys, campaign launches, on site experiences and product drops.
• Performance and Analytics accountability is key.
• The Marketing Leader ensures social media builds cultural relevance, deepens guest relationships, and drives measurable business impact — without compromising brand integrity.
• Cross-Departmental Collaboration Work closely with Finance, Programming and Partnerships, HR, and operations to support Woodward-wide initiatives.
• Provide marketing support for resort events, festivals, and community partnerships.
• Represent the Woodward Enterprise in industry associations and tourism boards.
• Budgeting & Team Development Develop and manage the annual marketing budget, ensuring fiscal responsibility and strategic investment.
• Recruit, mentor, and retain top marketing talent.
• Foster a culture of creativity, accountability, continuous learning and fun.
• Conduct regular performance reviews and professional development planning.
• Brand Management and Marketing Strategy Work closely with the President and senior leadership team to establish and build best-in-class brand and marketing awareness and engagement.
• Build, manage and drive the global marketing, branding and sales strategies for business units and categories.
• Oversee business categories and business units brand campaigns, social, and other channels to ensure alignment and articulation of Woodward positioning, perspective, look, feel, and goals.
• Develop and execute comprehensive go-to-market marketing and sales plans that drive accelerated revenue growth, including targeted paid advertising, online and offline events, content marketing, influencer marketing, digital channel marketing and engagement.
• Utilize deep knowledge of digital & offline channels and tools to build a brand, customer base, and community-driven content that converts to sales across the portfolio.
• Make data-driven decisions, stay current on market trends and the competitive landscape.
• Establish a “metrics approach” to brand-building strategies and to drive business benefits.
• Develop and manage global marketing budget, co-develop and oversight of all business unit and business category marketing budgets, track ROI on marketing efforts, initiatives and special projects.
• Sales Management and Sales Strategy Develop and implement effective sales plans, strategies, and programs to drive growth, generate revenue and grow market share for business units and business categories.
• Manage and ensure the execution of sales processes and leverage appropriate resources to drive sales objectives.
• Devise marketing and sales strategies to acquire and retain customers.
• Lead the sales team in developing and expanding relationships to generate new leads, referrals, and sales channels and proactively solicit and follow-up on sales leads.
• Work with finance teams to set pricing strategies for products.

Benefits

• Competitive compensation package including bonus incentives.
• Winter and Summer access at all Woodward and POWDR locations.
• Friends & Family Discount Passes and Comps.
• Discounts on food, retail, and partners like GoPro, Burton, Yeti, Mammut and Subaru.
• health, dental, vision
• matching 401(k)
• annual discretionary bonus
• flexible paid time off

What This Job Offers

• Job Type: Full-time
• Career Level: Executive
• Education Level: No Education Listed