Vice President of Marketing and Digital Strategy

Saco Valley Credit Union•Saco, ME

3d•Hybrid

About The Position

Summary of Role: Saco Valley Credit Union, a 2025 Best Place to Work in ME, is seeking an experienced and forward-thinking leader to join our team as Vice President of Marketing and Digital Strategy. This senior leadership role is instrumental in strengthening our competitive position, elevating the member experience, and driving operational excellence. This role leads a small but impactful marketing team, manages the Credit Union’s digital banking platforms, and oversees strategic project planning and implementation—spanning new products, services, and software. Work Location: We believe in setting you up for success. During onboarding, you will work on-site at our three locations in Saco and Waterboro to build relationships and gain operational insight. Following onboarding, this position is eligible for a hybrid work arrangement based on business needs. Benefits: Saco Valley Credit Union offers an excellent compensation package as well as the opportunity to thrive in a challenging, fun, and exciting environment. We offer health, dental, 401K, paid holidays, vacation, sick time, life insurance, and other great benefits.

Requirements

Bachelor’s degree in Business, Marketing, Information Systems, or related field (Master’s preferred).
7+ years of progressive experience in project management, digital banking, or marketing, preferably within a financial institution.
Strong leadership and communication skills with experience managing cross-functional teams or initiatives.
Proven ability to lead complex projects and drive organizational change.
Working knowledge of digital banking platforms, fintech trends, and member experience best practices.
Strong analytical and problem-solving skills.

Nice To Haves

PMP certification or formal project management training is a plus.

Responsibilities

Develop and lead marketing and business development initiatives aligned with organizational goals.
Supervise one marketing staff member, fostering a collaborative, creative, and performance-driven team environment.
Analyze campaign performance and engagement metrics.
Conduct market research and recommend product and service improvements.
Oversee member complaint and grievance response processes.
Oversee the strategy and optimization of online and mobile banking platforms.
Collaborate with IT and vendor partners to enhance digital capabilities.
Monitor fintech trends and recommend improvements to digital engagement.
Lead planning and implementation of strategic initiatives, including technology and vendor projects.
Manage project timelines, budgets, and performance indicators.
Facilitate cross-functional collaboration.
Develop and execute change management and training plans.