Vice President of Marketing and Communications

Florida Aquarium•Tampa, FL

10h

About The Position

The Vice President of Marketing & Communications is responsible for developing and implementing marketing and communication strategies designed to unify and amplify The Florida Aquarium’s (TFA) brand and drive attendance. Reporting to the President and CEO, the Vice President of Marketing and Communications will be a key member of the Senior Leadership Team and will lead a dynamic team of marketing and communications professionals in shaping the Aquarium’s growing impact and envisioning new opportunities that strengthen guests’ connection to the Aquarium’s shared purpose. Responsibilities include developing and implementing a strategic marketing and communications plan; supporting the execution of TFA’s voice in all owned media channels; guiding the creative development of advertising campaigns; and building strategic partnerships with industry and promotional partners. Ultimately, the Vice President of Marketing & Communications should be a creative leader and problem solver adept at building brand affinity.

Requirements

Bachelor’s degree in marketing or related field preferred, or a combination of professional experiences that optimize success in the role
At least 8 years’ of demonstrated experience in the marketing field
Ability to set a clear vision, align teams around common objectives, and foster commitment to these objectives
Ability to inspire breakthrough thinking and strive for continuous improvement
Ability to work collaboratively with senior management and cross functional teams
Ability to effectively manage multiple projects simultaneously
Possess strong influential leadership skills, with the ability to drive alignment across diverse cross-functional stakeholders at all levels of the organization
Experience leading agencies and creative resources (internal/external)
Experience in leveraging data and research to inform strategy and execution
Strong written and verbal communication skills
Strong knowledge of Microsoft Office software (Excel, PowerPoint, Word, Outlook, etc.)

Nice To Haves

Prior experience at an aquarium, zoo, attraction, or in tourism field preferred

Responsibilities

Actively participate as a member of TFA’s Senior Leadership Team to provide strategic input and perspective to advance the Aquarium’s shared purpose, brand, and image, while creating new opportunities to drive attendance
Develop and implement a comprehensive marketing and communications plan that builds brand awareness and increases affinity for the Aquarium
Lead and inspire a team of marketing and communications professionals in the coordination of marketing, public relations, promotional events, activations, and strategic initiatives to maximize the TFA’s brand voice and impact
Ensure all social media, website and advertising messaging is aligned and integrated with the same brand message and voice
Assist with managing advertising agencies; including providing agencies with strategic input and direction in all campaigns and media plans
Organize and utilize insights from transaction data, guest research, consumer reviews and visitor interactions to continually refine messaging and tactics
Develop and share marketing and communications impact reports with organizational leadership
Support direct reports in developing and managing cooperative strategies and alliances with industry and promotional partners
Mentor direct reports in various areas, such as coaching, counseling, development and training
Continually evaluate the effectiveness of marketing and communications initiatives; adjusting plans and budgets as needed
Responsible for the strategic vision and management of the departmental budget
Establish strong working relationships with organizational peers to facilitate best-in-class marketing and communications execution
Collaborate effectively with vendors, donors, members, applicants, guests and board members as necessary
Identify, build and manage key relationships with marketing and community partners that strengthen the Aquarium brand
Support all TFA departments in the development of effective public messaging, as necessary
Ensure that marketing and communications are aligned with and support TFA’s shared purpose, vision and values
Support TFA’s shared purpose by participating in a Conservation Day of Action shift on an annual basis
Perform other duties and/or special projects as required by the President/CEO.