Vice President of Marketing & Communications

Patrick Industries•Elkhart, IN

About The Position

Patrick Industries, a publicly traded company headquartered in Elkhart, Indiana, invites you to join a team of dedicated Team Members who are passionate about delivering high-quality products and exceptional customer service. As a leading solutions provider serving a diverse range of markets across the United States, our commitment to innovation, quality, and sustainability has positioned us as a high growth, diversified and empowered Team of more than 10,000! Your adventure awaits! The Vice President of Marketing & Communications is a key leadership role tasked with shaping and driving Patrick Industries’ marketing vision, brand identity, messaging, and strategic initiatives. This leader will ensure the company’s diverse portfolio of brands is effectively positioned across its markets, enhancing customer engagement, driving innovation, and maintaining Patrick Industries' reputation as an industry leader in the manufacturing and distribution sectors.

Requirements

The ability to create and articulate an inspiring vision for operational excellence within the pillars.
The inclination to seek and analyze data from a variety of sources to support decisions and to align others with Patrick’s overall strategy.
An entrepreneurial and creative approach to developing new, innovative ideas that will stretch the organization and push boundaries within the industry.
The ability to effectively balance the desire/need for broad change with an understanding of how much change the organization is capable of handling, to create realistic goals and implementation plans that are achievable and successful.
The ability to set clear and challenging goals while committing the organization to improved performance, tenacious and accountable in driving results.
Comfortable with ambiguity and uncertainty; the ability to adapt nimbly and lead others through complex situations.
An accountable risk-taker who seeks data and input from others to foresee possible threats or unintended circumstances from decisions; someone who takes smart risks.
A leader who is viewed by others as having a high degree of business understanding with detailed knowledge of internal processes, procedures, product, and industry.
Leads by example; demonstrating Patrick’s principles of effective leadership; Leading for Positive Influence and culture, Leading with Humility, Embracing Responsibility, Communicating with Excellence, Leading with Accurate and Social Awareness, Builds Healthy Accountability and is a Servant Leader.
Trusted partner to Patrick’s leadership across the pillars.
Proven ability to inspire teams with an approachable style and creates confidence within the team.
Empowers team to solve issues.
Leads and runs presentations while being prepared to articulate issues and answer questions.
Decisive and empathetic leader, s/he will understand the importance of effectively communicating “the why” a team is to do something to build trust and create buy-in.
Passionate about building relationships with people with encouragement and professionalism.
Ensures team is fully informed of operational objectives and priorities are clear.
Gains understanding of challenges and empowers individuals and teams to find solutions.
Self-reflective and aware of his/her own limitations; and drives team performance with an attitude of continuous improvement by being open to feedback and self-improvement.
Naturally connects and builds strong relationships with vendors, customers, stakeholders, and others, demonstrating strong emotional intelligence and an ability to communicate clearly and persuasively.
An ability to inspire trust and followership in others through proven abilities, influence, and passion for the business.
Creates a sense of purpose/meaning for the team that generates followership beyond his/her own personality and engages others to the greater purpose for the organization as a whole.
Delivers breakthrough innovations and business models that create value for all stakeholders, continually challenging traditional approaches.
Sets audacious business and sustainability goals, driving concerted action and investments, and stays the course in the face of setbacks or push-back from short-term oriented stakeholders.

Responsibilities

Marketing and Communications Strategy. Develop and implement a comprehensive marketing and communications strategy to support Patrick Industries' business objectives and long-term growth. Drive marketing and communication initiatives that strengthen the company's brand equity and position in the market. Identify new market opportunities and innovative approaches to expand brand reach.
Brand Management & Development. Oversee the development and execution of branding strategies that highlight the unique value of Patrick Industries’ products and services. Ensure consistency of branding and messaging across all divisions, subsidiaries, and customer touchpoints. Lead creative initiatives to refresh and elevate brand positioning across industry verticals.
Communication. Develop content for external communications, including social media, trades, and key internal communications. Focus on generating local/regional/national media interest. Develop a communication program that continually informs our key constituents / C-suite on industry news, and trends. Collaborate and align with our investor relations team to tell our story.
Digital & Traditional Marketing Leadership. Drive the integration of digital marketing strategies, including web presence, social media, and content marketing, to engage with diverse audiences. Oversee traditional marketing efforts such as trade shows, print collateral, and direct marketing to complement digital initiatives. Utilize data analytics to measure performance and ROI, refining strategies for continuous improvement.
Market Insights & Competitive Analysis. Conduct in-depth market research to identify trends, customer needs, and emerging opportunities. Monitor competitors' strategies to position Patrick Industries as a leader in its space. Establish and report on marketing and communication metrics. Translate insights into actionable strategies to enhance customer experience and drive business growth.
Leadership & Team Development. Build, mentor, and lead a high-performing marketing team across multiple divisions and brands. Foster a culture of creativity, collaboration, and accountability within the marketing organization. Partner with cross-functional teams to align marketing efforts with product development, sales, and operational goals.
Customer and Stakeholder Engagement. Work closely with key customers, industry partners, and internal stakeholders to strengthen relationships and ensure alignment with marketing goals. Represent Patrick Industries at industry events, conferences, and customer meetings as a brand ambassador.
Financial Management. Oversee the marketing budget, ensuring efficient allocation of resources to maximize ROI. Track and report marketing performance metrics to the CEO and executive team. Identify cost-saving opportunities while maintaining the quality and impact of marketing initiatives.
Exemplify resolute commitment to Patrick’s BETTER values of Balance, Excellence Trust, Team Work, Empowerment and Respect through words, actions and behaviors.
Assess, develop recruit, engage, and lead talent in marketing & brand strategy, as well as across the business, to build and maintain a proactive team biased to providing strong business results.
Exemplify and model Patrick’s principles of effective leadership and culture model.
Embrace Patrick’s talent/succession planning model with a goal of empowering team members to be their best selves optimizing performance and team member engagement.