Vice President of Marketing & Communications

Makeready LLC•Dallas, TX

About The Position

At Makeready, we are searching for curious self-starters with a genuine interest in people. These hard-working individuals have always had a natural bend toward hospitality, no matter where they worked, because they’ve always seen themselves as part of something bigger. We are seeking a visionary Vice President of Marketing & Communications to lead brand, marketing, and communications across our growing portfolio of independent hotels and restaurants. This role serves as the steward of the Makeready brand—driving cohesive, portfolio-wide strategy while honoring the individuality of each property. The VP will oversee Marketing, Public Relations, Communications, Social Media, and Programming, partnering closely with Operations, Revenue, Sales, and Brand Development to drive awareness, engagement, and business growth.

Requirements

10+ years of senior marketing leadership experience
Multi-property or portfolio experience preferred
Strong background in brand development, PR, and communications
Proven team leadership and cross-functional collaboration skills
Passion for independent hospitality and experiential storytelling

Responsibilities

Develop and lead a cohesive, forward-thinking marketing and communications strategy for the Makeready collection and Makeready Restaurants.
Serve as the brand architect, ensuring consistency, clarity, and creative excellence across all properties.
Lead marketing strategy for new hotel developments, acquisitions, and transitions.
Oversee all Public Relations, Communications, and brand storytelling efforts.
Act as a brand spokesperson as needed at industry events and in media engagements.
Lead portfolio-wide social media strategy, driving engagement and brand awareness.
Oversee creative programming and experiential marketing initiatives that enhance guest connection and loyalty.
Lead, mentor, and grow a high-performing marketing team.