Vice President of Growth & Demand Generation

BUFFINI & COMPANY INC•Carlsbad, CA

8d•$150,000 - $185,000•Onsite

About The Position

As a key member of the Executive Leadership team, you will drive scalable, measurable growth by leading Buffini & Company’s demand generation strategy — integrating brand, performance marketing, and lifecycle engagement to acquire, nurture, and convert customers across all channels. This leader connects marketing strategy to revenue outcomes, ensuring that every campaign and initiative aligns with Buffini’s mission of helping people win in business and in life. A successful Vice President of Growth & Demand Generation at Buffini & Company is both a visionary strategist and an execution-driven builder — a servant leader who aligns purpose with performance. This executive transforms Buffini & Company’s mission — to impact and improve the lives and livelihoods of our members — into scalable, data-driven marketing systems that accelerate growth, amplify the brand, and forge enduring customer relationships.

Requirements

Strategic Leadership: Balances short-term demand with long-term brand growth; connects campaigns to business outcomes.
Analytical Rigor: Uses data and KPIs to guide decision-making, optimize ROI, and measure success.
Growth Mindset: Builds scalable systems that generate repeatable results across multiple products and audiences.
Cross-Functional Collaboration: Works seamlessly with Sales, Product, and Creative to ensure unified execution.
Team Development: Coaches and empowers high-performing marketers; creates clarity and accountability.
Customer Obsession: Designs campaigns that serve the client first and reflect the “Work by Referral” ethos.
Innovation: Embraces new tools, trends, and strategies to keep Buffini at the forefront of marketing excellence.
Communication: Inspires confidence and alignment through clarity, empathy, and influence.
Embodies Servant Leadership and a People-First Philosophy Leads with humility and service, empowering teams and partners to thrive.
Champions the “Work by Referral” System and Company Mission Ensures every marketing initiative reflects Buffini’s purpose — helping people build thriving businesses through relationships, not transactions.
Brings Energy, Optimism, and Positivity to Every Interaction Creates momentum and enthusiasm across teams, meetings, and campaigns.
Models Personal Growth, Excellence, and Accountability Demonstrates continuous learning, ownership of results, and a commitment to raising the standard of excellence across the organization.

Responsibilities

Generate a predictable pipeline with clear attribution from marketing activities to sales outcomes.
Achieve CAC payback within 6–9 months and sustain healthy LTV:CAC ratios across all products.
Increase qualified inbound leads by 20%, supporting growth for coaching, SAAS products, training, and events.
Build and execute a data-driven demand generation plan that integrates brand, digital, event, and content marketing.
Create and Implement marketing automation and lead-nurture systems that improve conversion and retention.
Optimize campaigns across email, paid media, webinars, and partnerships.
Deliver quarterly growth campaigns aligned with product launches, leadership events, and major sales pushes.
Establish a unified marketing performance dashboard that reports on pipeline, CAC, conversion, and attribution.
Improve lead quality and tracking accuracy through CRM and marketing tech stack optimization.
Develop a forecasting model for lead generation and campaign ROI to support leadership decision-making.
Build and mentor a high-performing growth and demand generation team with clear goals and accountability.
Foster strong alignment between Marketing, Sales, Client Success, Coaching and Product, ensuring a seamless buyer journey.
Develop a culture of testing, learning, and iteration, encouraging innovation across campaigns.
Maintain 90%+ team engagement and retention through clear vision, collaboration, and recognition.
Expand Buffini’s presence across new customer segments and verticals.
Develop co-marketing programs and partnerships that increase reach and awareness.
Position Buffini as the leading voice in relationship-based business growth through earned media, PR, and strategic visibility.