Vice President of Brand and Marketing, KSL

Bonneville International

2d•Onsite

About The Position

Our company is committed to being trusted voices of light and truth reaching hundreds of millions of people worldwide. COMPANY OVERVIEW KSL is Utah's #1 source for news, information, and marketplace services, operating as a media powerhouse that reaches over 5 million people monthly through our integrated platforms: KSL.com, KSL TV, KSL NewsRadio, KSL Sports, KSL Classifieds, and our Music Radio stations. Not only is KSL built on being local, trustworthy media, we're innovating into the future of digital media. As one KSL, we combine decades of broadcasting excellence with innovative technology and data-driven insights to deliver unparalleled reach and engagement across Utah's most influential media ecosystem. POSITION OVERVIEW The Vice President of Brand & Marketing is responsible for defining, leading, and executing KSL’s brand and marketing strategy across broadcast television, radio, digital media, and marketplace platforms. This role ensures brand consistency, audience trust, revenue alignment, and long-term growth while supporting KSL’s public service mission and commercial objectives. The VP of Brand & Marketing provides strategic leadership, operational oversight, and cross-functional partnership to drive audience growth, advertiser demand, and marketplace engagement. This position is an in-person role that requires the employee to work at our Salt Lake City headquarters. Specific hybrid schedules will be determined based on business needs and evaluated by senior management.

Requirements

Work in compliance with Company policies and procedures
Work effectively in a team environment.
Proven ability to handle stress.
Ability to consistently work hours required.
Works more when required to meet deadlines including weekends, evenings, etc.
Project an appropriate professional appearance and demeanor
Maintain positive and cooperative rapport with staff, management and clients
Maintain confidentiality by not discussing internal matters, company strategies, client’s proprietary information, personnel matters, wage and salary information or any sensitive information with clients, competitors, listeners, the media or inappropriately with co-workers, and by not distributing our proprietary research or other information to our competitors.

Responsibilities

Develop and own the enterprise-wide brand strategy for KSL, ensuring alignment across television, radio, digital products, mobile applications, and marketplace platforms.
Serve as the steward of KSL's brand, ensuring consistency, integrity, and audience trust across all internal and external touchpoints.
Lead the development and execution of integrated marketing strategies that support audience growth, advertiser demand, and marketplace performance.
Establish go-to-market strategies for new content initiatives, digital products, platform enhancements, and marketplace features.
Partner closely with Sales leadership to support advertiser growth, sponsorships, and cross-platform revenue opportunities.
Oversee performance marketing, lifecycle marketing, audience acquisition, SEO, paid media, and analytics.
Define, track, and report on marketing KPIs including audience growth, engagement, pipeline contribution, conversion, and ROI.
Collaborate with News, Content, Product, Technology, and Marketplace teams to align brand, product, and audience strategies.
Ensure marketing initiatives support editorial standards, newsroom integrity, and regulatory requirements.
Lead, develop, and evaluate a high-performing marketing and brand organization, including succession planning and talent development.
Manage departmental budgets, forecasting, and vendor/agency relationships.
Present marketing strategy, results, and insights to executive leadership and board-level stakeholders.
Represent KSL as a brand ambassador within the community and at industry events.

Benefits

Robust, affordable medical, dental and vision coverage with no wait period for enrollment
Paid leave for new parents under our Medical Maternity and Parental Leave policies
Opportunities to apply for tuition reimbursement
5 weeks of paid time off for vacation and sick leave in addition to 12 annual paid company holidays
401(k) with Company match, fully vested from day one
Paid time off for volunteering
Employer-funded retirement account, fully vested from day one
Employee Assistance Program (EAP) services
Access to free financial planners
Matches on contributions to charitable organizations after one year of service
Continuous growth and development opportunities
Dynamic team culture that values teamwork, having fun, and collaboration