Vice President, New Stream Media

dentsu•New York, NY

1d•Hybrid

About The Position

The Vice President of New Stream Media (NSM) will lead strategic growth, innovation, and execution across dentsu’s Retail Media Network (RMN) portfolio. This role is responsible for driving monetization, audience strategy, and analytics enablement across both endemic and non-endemic advertiser segments. You will serve as a senior leader within the NSM practice, partnering with cross-functional teams to scale RMN capabilities and deliver measurable business impact. A key focus of this role is to expand dentsu’s non-endemic advertising footprint within RMNs and to build a sustainable, scalable vendor partnerships that enables retailers to unlock new revenue streams and brand partnerships beyond traditional CPG.

Requirements

12+ years of experience in media strategy, retail media, or digital advertising.
Proven track record of leading RMN or media network initiatives at scale.
Extensive experience with non-endemic advertising, including strategy, targeting, and measurement.
Demonstrated success in building scalable consulting models and operational frameworks.
Strong understanding of audience analytics, data visualization, and campaign performance reporting.
Experience with media platforms (e.g., DV360, Meta, Criteo), clean rooms (e.g., LiveRamp), and retail data ecosystems.
Exceptional communication and leadership skills, with ability to influence senior stakeholders and cross-functional teams.

Responsibilities

Strategic Leadership Own the NSM roadmap across design, build, and run phases of RMN development.
Lead monetization strategy and go-to-market planning for RMNs, including pricing, packaging, and partner enablement.
Develop and operationalize a repeatable consulting model for non-endemic advertisers, including frameworks for targeting, measurement, and creative strategy.
Champion the integration of non-endemic verticals (e.g., financial services, travel, telecom) into RMN offerings.
Client Engagement & Growth Serve as executive sponsor for key RMN accounts, ensuring alignment with client goals and industry best practices.
Drive new business development and expansion opportunities, with a strong emphasis on non-endemic advertiser acquisition and retention.
Lead client discovery sessions, deliverable presentations, and strategic workshops.
Operational Excellence Oversee campaign lifecycle execution, including media planning, audience strategy, creative development, and measurement.
Manage cross-functional teams across analytics, media, creative, and technology to ensure seamless delivery.
Develop and refine operational models, staffing plans, and enablement tools to support RMN scale.
Analytics & Reporting Guide closed-loop reporting frameworks and KPI development for RMN campaigns.
Ensure data monetization strategies are embedded across RMN offerings.
Lead audience development initiatives, including segmentation, onboarding, and personalization.