Vice President, Retail Media

Kepler Group•Philadelphia, PA

3d•$200,000 - $225,000

About The Position

The Vice President (VP), Retail Media - a senior leader within our Strategy & Activation team - is responsible for leading and scaling Kepler’s retail media practice across a portfolio of enterprise clients. This role oversees high-performing teams and is accountable for both client success and the continued evolution and growth of our retail media capabilities. As a senior client and business leader, you will serve as a trusted advisor to executive stakeholders, bringing a holistic view of the retail media landscape across platforms such as Amazon Ads, Walmart Connect, Target Roundel, Criteo, Instacart, and other emerging retail media networks. You will drive the development of integrated, full-funnel retail media strategies that deliver measurable business outcomes at scale. In this role, you will set the vision for retail media strategy and activation at Kepler — driving innovation, shaping best practices, and identifying new opportunities for growth across clients and the broader organization. You will partner cross-functionally with senior leaders to ensure retail media is fully integrated into Kepler’s broader media and data offerings. This position requires a balance of executive leadership, deep platform expertise, and operational rigor. You will play a critical role in advancing Kepler’s position as a leader in retail media.

Requirements

12–15+ years of experience in retail media, ecommerce advertising, or performance marketing, with deep expertise across multiple retail media networks
Proven experience operating at a senior leadership level, with accountability for both client outcomes and business growth
Demonstrated ability to build and influence executive-level client relationships within complex enterprise organizations
Strong understanding of the retail media ecosystem, including sponsored ads, DSP, and offsite retail media strategies
Experience leading and scaling large, cross-functional teams, with a track record of developing senior leaders
Track record of driving measurable business impact through data-driven, full-funnel media strategies
Strong analytical and strategic mindset, with the ability to translate data into actionable insights and executive-level narratives
Innovative, forward-thinking leader comfortable navigating ambiguity and driving change
Hands-on, solutions-oriented mindset with the ability to operate effectively in a fast-paced, entrepreneurial environment

Nice To Haves

Experience with retail media platforms and tools such as Pacvue, Skai, or similar technologies preferred

Responsibilities

Serve as a senior strategic authority across retail media platforms (including Amazon Ads, Walmart Connect, Target Roundel, Criteo, Instacart, and others), setting direction for planning, investment strategy, partner selection, campaign design, and measurement
Act as an executive point of contact for key client relationships, with accountability for performance, client satisfaction, and long-term growth
Partner with senior client stakeholders to align retail media strategies with broader business objectives and drive transformational impact
Lead and mentor team leaders and cross-functional teams, fostering a culture of excellence, accountability, and innovation
Oversee the execution of complex, multi-platform retail media programs, ensuring consistency, quality, and scalability across engagements
Drive innovation across retail media offerings, including evaluation of emerging platforms, beta opportunities, and new capabilities
Establish and scale best practices, frameworks, and methodologies across the retail media function
Contribute to business development, including supporting new client acquisition and expanding existing partnerships
Build and strengthen strategic partnerships with key technology and platform providers (e.g., Pacvue, Skai, and others)
Collaborate with senior leadership to shape the long-term vision and growth strategy for retail media at Kepler