Vice President, Marketing

ASSOCIATION FOR MATERIALS PROTECTION AND PERFORMANCE•Houston, TX

5d•Remote

About The Position

The Vice President, Marketing provides strategic leadership and direction for all global marketing and sales functions across AMPP’s Products, Programs, and Services (PPS). This role oversees brand strategy, demand generation, PR, digital marketing, creative development, customer and member engagement, marketing operations, analytics, and global sales strategy. The Vice President, Marketing ensures AMPP’s brand is consistently represented worldwide and that marketing and sales initiatives drive measurable growth in revenue, membership, customer acquisition, and audience engagement.

Requirements

Bachelor’s degree required; advanced degree preferred.
Minimum 10 years of progressive marketing leadership experience.
Demonstrated success leading multi-disciplinary teams.
Experience managing vendors, agencies, and external partners.
Ability to prepare high-impact marketing materials, presentations, digital content, and strategic messaging.
Ability to communicate effectively with leadership, partners, customers and stakeholders.
Strong analytical capabilities including forecasting, market segmentation analysis, digital engagement interpretation, campaign performance evaluation, and ROI modeling.
Ability to interpret marketing automation data, CRM insights, engagement metrics, and financial indicators to guide strategy and investment decisions.
Proficient in translating complex data into actionable insights, dashboards, and executive-level reporting.
Strong judgment, critical thinking, and strategic problem-solving skills.
Ability to navigate ambiguity, evaluate complex cross-functional information, and develop actionable marketing strategies in dynamic and competitive markets.
Demonstrated ability to balance creativity with analytical rigor to inform decision-making and prioritize initiatives.
Strong leadership presence and influence.
Expertise in branding, digital marketing, and integrated campaigns.
High attention to detail and strong creative sensibility.
Ability to manage multiple initiatives simultaneously.
Strong business acumen and ethical conduct.

Responsibilities

Develop and lead AMPP’s global strategic marketing and sales plan to support organizational growth, revenue objectives, and PPS priorities.
Uplevel AMPP’s brand identity, voice, and messaging architecture across all channels and audiences.
Ensure cohesive and consistent brand representation globally.
Identify new market opportunities and execute strategies to expand reach, engagement, and sales in international markets.
Build and oversee marketing and sales strategies for product launches, events, membership, and industry initiatives.
Connect the dots to ensure all marketing and sales activities correlate to business strategies and outcomes.
Develop and implement a comprehensive global marketing strategy in partnership with the Chief Growth Officer and vertical leaders to drive revenue growth across all international markets.
Monitor global revenue targets, KPIs, and performance metrics, ensuring alignment with organizational objectives.
Design and execute integrated demand generation campaigns that drive measurable revenue impact.
Lead digital marketing initiatives including automation, SEO/SEM, social media, and digital advertising.
Establish analytics frameworks to track campaign and sales performance and ROI.
Manage omni-channel content strategy and creation across all platforms.
Design and deliver sales enablement programs, including training, tools, and resources, to empower sales teams worldwide to effectively position AMPP’s products, programs, and services.
Create and maintain a global sales playbook, integrating best practices, messaging, objection handling, and competitive positioning for use across all regions.
Partner with sales leadership to develop, lead-generation campaigns, and pipeline acceleration initiatives that support sales across all product portfolios.
Oversee marketing technology stack including automation, CRM integrations, and analytics systems.
Improve marketing and sales operations through scalable processes, standardized workflows, and clear performance metrics.
Manage marketing budgets aligned with organizational priorities.
Direct the development of creative assets, visual identity, and marketing collateral to ensure consistent, high-impact brand expression across all channels.
Oversee global marketing operations, including partner and contractor management, sales forecasting, and reporting.
Ensure sales data integrity and leverage analytics to optimize territory planning, resource allocation, and market penetration strategies.
Partner with the Growth team, Product, Events, Membership, Digital/IT, and regional sales teams to design and execute integrated go-to-market strategies that support revenue, adoption, and engagement goals.
Develop and maintain sales enablement tools (e.g., pitch decks, one-pagers, case studies, campaign toolkits) that equip teams to effectively position AMPP’s products, programs, and services.
Support major conferences and events with marketing and sales strategy, messaging, and lead-generation plans, including pre-, during-, and post-event follow-up approaches.
Oversee key global account management activities, ensuring high-value customers receive tailored marketing and sales support.
Lead cross-functional teams to deliver integrated solutions for strategic accounts, including customized proposals, presentations, and post-sale engagement plans.
Establish feedback loops with global customers to inform product development, marketing messaging, and sales tactics.
Lead, mentor, and develop a high-performing marketing and sales organization, setting clear expectations, priorities, and performance standards.
Establish and maintain marketing and sales playbooks, best practices, and capability-building programs to drive consistent, scalable execution across all functions.
Identify, negotiate, and manage strategic marketing and international channel partnerships that expand AMPP’s global reach, brand visibility, and demand-generation opportunities.
Represent AMPP at industry conferences, association events, partner meetings, and with global distributors to advance brand presence and strategic relationships.
Develop co-marketing and joint sales initiatives with global partners to drive brand awareness and revenue growth in new markets.
Continuously assess industry, audience, and digital marketing trends and translate those insights into concrete changes in strategy, campaigns, channel mix, and positioning to keep AMPP competitive, relevant, and growing.